Meng Jie Home Textile Line And Close Cooperation To Help 58Th Anniversary Celebration

　 One, Meng Jie home textile pilot O2O to prepare for the 58th anniversary celebration.

stay compete Increasingly intense, for an enterprise, 58 years can be regarded as a benchmark for industry. In order to welcome this historic moment, Meng Jie home textile has strengthened the popularization of O2O knowledge, and actively carried out the linkage between online and offline, accelerating the pace of O2O in traditional enterprises.

Consumers can distribute the two-dimensional code with preferential information to the people in need by means of "friends circle forwarding" and "QQ space forwarding". These demand consumers can receive products on the designated date, and then they will experience the products on the spot, and then pay for the goods after satisfying physical experience. Meng Jie home textile is constantly trying all kinds of consumer experience, through the combination of online and offline ways to enhance the interactive experience of consumers, to attract consumers to online platforms or offline stores, while effectively reducing the replacement rate and return rate.

at present Dream clean Home textiles is actively exploring the new strategic mode of online and offline. The above O2O scenario mode has been tested in Shanghai and Changsha, and has achieved blowout sales success. Under the combination and penetration of online and offline, Meng Jie home textile successfully pioneered the pilot of O2O in home textile industry.

In addition to Changsha and Shanghai, Meng Jie home textile is expected to extend O2O to Beijing, Guangzhou, Shenzhen and other second tier cities in the future, and the cooperation between online and offline will be further deepened and penetrated.

　 Two, online and offline closely combined to help Meng Jie 58th anniversary celebration.

Yue Peng, CEO, told the company when he was training O2O: online and offline play different roles. Only online and offline communication can be achieved, so that offline and online resources can play their respective characteristics. Let the two sides cooperate more closely, which is more conducive to the comprehensive development of enterprises, and thus generate more benefits for enterprises.

　　 O2O Once it was born, it changed the market operation concept of many enterprises. It brought marketing from an enterprise oriented to a consumer oriented era, emphasizing the consistency of online and offline brand image. The practice of O2O mode is the cooperation between online and offline, but these cooperation is not so easy on the surface. It needs to integrate different departments such as market, brand, sales, public relations, customer service and so on, simultaneous interpreting a unified brand concept, and working together for a marketing goal. This is what the dream house is doing. The cooperation between the offline and online will be more closely.

Meng Jie electric supplier CEO Yue Peng said that in order to welcome the 58th anniversary celebration of "Meng Jie home textile", there will be more close interaction activities between online and offline, which will bring more consumer experience and shopping pleasure to consumers.

It is precisely because the "dream of home textiles" has always been guided by "most customers' consideration" that it can be rewarded by time. In the past 58 years, the quality of the dream has been running towards the benchmark for 100 years. The active linkage between online and offline can not only enhance the influence of the brand, but also reflect the ability of Meng Jie home textile to control the new business mode of O2O. It is a tribute to 58 years of Meng Jie's home textile by Meng Jie people. It is also a new manifestation of the new strategic pattern of the dream home textile industry as a benchmark.