Cave Shoes Are Becoming Less And Less. Is Crocs Already Unpopular?

Recently, holes shoes The quarterly report released by manufacturer Crocs showed that its second quarter profit fell by 45%. Meanwhile, Crocs announced its long-term performance improvement strategy restructuring plan. Is the hole shoe, once popular all over the world, really unpopular now?

　　 CROCS two quarter earnings fell 45%

Living in Hangzhou, this season faces all kinds of extreme weather tests: scorching sun, thunderstorms, typhoons... In previous years, many boys and girls would wear colorful holes shoes, light and cool, not afraid of exposure and wading. But in the past two years, it seems that fewer and fewer people have seen holes in the streets, and the flip flops are in the limelight. At the same time, new varieties such as jelly shoes have enriched everyone's choice.

Recently, the Quarterly Bulletin released by Crocs, a manufacturer of cave shoes, showed that the net profit of Crocs brand decreased by 45% in the two quarter of June 30th compared with the same period last year, far below market expectations. The Crocs group also said the Asia Pacific region's performance is "same store" between China and South Korea. Sale Not ideal, but worse than expected.

Data from Taobao also confirm the fact that the "hole shoe" is "disfavor" in China: the "thirty days" search index for "cave shoes" has fallen by 26.4%, down 85.4% from the same period last year. Don't buy cave shoes this season, do you wait until winter?

　 Why are cave shoes not popular?

Searching for holes in shoes online, most of the related reports and articles are related to cave shoes. quality Problems such as "cheap cave shoes or carcinogens" and "counting holes shoes on the baby" are related. News has also repeatedly reported the thrills of children being stuck in the elevator with holes in their shoes.

These negative information make cave shoes become synonymous with "unhealthy" or even "dangerous", though the "hole shoe" involved in it is mostly fake and shoddy products. In this case, many parents choose to buy shoes for their children, and exclude them.

For many fashionable boys and girls, the Personality Modeling of the cave shoes has attracted them. Now, it is just this shape that makes them tired. "After all these years, there seems to be no fresh design and improvement. Those styles are too old." Miss white-collar said she used to be a fan of cave shoes, but now she prefers a brand of jelly shoes. Although the price is higher, it is much more fashionable than the heavy hole shoes.

The advantages of the cave shoes are soft, light, cool, waterproof and so on. They are also used by many brands to develop shoes with these properties. For example, Adidas's leisure series has a similar material for women's shoes and cave shoes, but the style is lighter, the lines are more beautiful, and the price is slightly lower than that of the cave shoes. It is popular with female consumers and often sells broken codes.