The Vacancy Rate Of Shenyang Shopping Center Is Nearly 20%

　　 Shopping Mall The vacancy rate is nearly 20%, and the per capita commercial area exceeds Beijing, Shanghai and Guangzhou

In the second quarter of 2014, the vacancy rate of liangdehang shopping center was 19.62%. The volume of new shopping centers is larger, more than 100000 square meters, and the average vacancy rate of new projects has further increased after entering the market. As of 2014, the total stock of commercial real estate in Shenyang reached more than 7.3 million square meters, about three times that of 2009. Among the major cities in China, according to the urban population of Shenyang, the per capita commercial area reaches 1 square meters per person, which is close to the average level of 1.0-1.2 square meters per person in developed countries. However, compared with Beijing's 0.61 square meters per person and Shanghai's 0.63 square meters per person, the per capita commercial area is larger.

　　 Commercial real estate On the other hand, a large number of new office supply has increased the overall vacancy rate of rental office market. As of the first half of 2014, the vacancy rate of Grade A office building market in Shenyang was about 30%, and the office market competition was fierce; The market situation of oversupply led to a 0.27% month on month decrease in the rental of Grade A office buildings in the second quarter of 2014. It is estimated that in the next few years, with the continuous release of demand for Grade A office buildings, the value-added space of office buildings will continue to increase, but the value-added space is limited; the demand for Grade-A office products of sales type is basically stable, and the vacancy rate is pushed up by large-scale supply, and the vacancy rate will reach about 40% by 2014. The sales price of Grade A office buildings is expected to increase by 10% compared with that of Grade A in 2014, but the sales price of Grade A office buildings will continue to rise due to the sales price fluctuation of Grade A in 2014; Large volume, super high-rise and high-quality products are concentrated in the market, and most of them are along the Golden Corridor. The future office market competition will be more intense.

According to a reporter's investigation, in 2014, Shenyang There will be a number of Grade A office buildings will be concentrated in the market, office supply peak is coming. Along the Golden Corridor, located at the intersection of Qingnian Street and Wenhua Road, Shenyang Jiali Center Enterprise Square will be put into use in August this year, with a minimum area of 360 square meters, which is only for sale but not for rent, with an average price of 22000 yuan / m2; Shimao Global Center Project is in the early stage of publicity, and its products are office rooms; jiazhaoye center also launched office products with an area of 90-220 square meters this year; The super high-rise office building of Henglong Plaza is expected to enter the delivery stage by the end of 2014 or the beginning of 2015; the office space of Huahang Fortune Plaza project, located next to Liaoning TV station, has been sold, with a minimum area of 300 square meters and an average price of 20000 yuan / square meters (fine decoration); The super grade A office building in Xiagong city square and enterprise center is now in the sales stage. The office space is only sold but not rented, with an average price of 19000 yuan / m2. The delivery date is June 2015.

In Taiyuan Street area, Hongyun center project is currently in the early stage of customer storage and publicity, with an area of 50-200 square meters, and the price is yet to be determined, and it is expected to move in this year; the commercial part of Seoul Plaza Project in West Tower is from the first floor underground to the sixth floor above the ground, and the sixth floor or above is an office building, which is currently in the stage of publicity and customer accumulation. Located in the North Railway Station area, Shenyang Xindi center project is on sale, with an average price of 15000 yuan per square meter, with an area of 118-1900 square meters. In addition, office buildings such as Tangxuan center project in Tiexi, Tongfang square project in Sanhao Street and Hunhe Vanke center in Changbai district will also enter the delivery stage this year. Other grade A office buildings under construction include Baoneng global financial center, Huaqiang commercial and financial center, Maoye center, New World Convention and Exhibition Center, Jiacheng commercial building project and Yujing center; Shengjing bank headquarters project, Zhonghai · Heping gate, Dongda International Center and Liyang square in Heping District; minkuang commercial square and Sirui economic building in Shenhe District; and Shengjing bank headquarters project, Zhonghai Heping gate, Dongda International Center and Liyang Plaza in Heping District; minkuang commercial plaza and Sirui economic building in Shenhe District; and; In Huanggu District, COFCO Plaza, Lotte world, Zhonghai Huanyu City, etc.

　　 New development pattern of office building market

According to the prediction of Dai de Liang, there will be grade a sales office buildings in Shenyang in 2014, which is expected to absorb the current rental office building customers and intensify the market competition. The class A office building market in Shenyang will enter a new development pattern under this impetus. In 2014, about 275000 square meters of new supply is expected to enter the market, of which the Wulihe area accounts for about 62% of the total supply, and the rest comes from the North Railway Station area.

Bi Dawei, assistant director of Shenyang strategic development consulting department of daideliang, believes that although the data shows that commercial real estate in Shenyang is risky, about 30% of the shopping groups in Shenyang come from surrounding cities. This is the concept of big Shenyang. Within an hour's drive, the urban agglomeration of Anshan, Fushun, Benxi and Yingkou provides more consumer groups for Shenyang's commerce. According to the radiation consumption population of the urban agglomeration, the per capita commercial area of Shenyang and its surrounding cities is about 0.77 square meters per person, which is higher than that of big cities such as Beijing, Shanghai and Guangzhou, but it is still within a reasonable range.

In recent years, Li Dejun, the director of Shenyang department store, thinks that he has gone through the trend of withdrawing the retail department stores of Shenyang Dejun. The pressure of sales performance and profitability of Shenyang retail department stores is increasing. But this just shows that Shenyang is in the transition state before the transition to the new business model. In the future, e-commerce will focus on the integration of e-commerce and business experience in the future.