Weekend Sale Of Guangzhou Department Stores Is Cold

< p > < strong > the tide of the crowd is no longer < /strong > /p >

"P" for two days in the mid year sales promotion, led by department store friendship city east shop, Guang Bai, Tianhe City department store, modern department store, Dongshan Department store and so on also introduced different degrees of discount.

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< p > < < a href= > http:// > www.91se91.com/news/index_c.asp > friendship > /a > ring city east head store half off.

If the promotion message was placed two years ago, our female colleagues in the office would be cheering and ready to sweep the wallet excitedly.

Miss Hu, who goes to work in Hebei, told reporters in a calm manner: "now everyone hears the news is just nodding."

Miss Hu told reporters that the discount for department stores in Guangzhou has been numb, weekly discount department stores, some brands have taken seasonal products to participate in the discount, such activities once did not want to go to the second time.

The reporter observed that in previous years, there was no longer the grand occasion of heavy traffic congestion on the ring road and the surge of crowds in the shopping mall.

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< p > "but there are still some brands of friendship that are unique to the Guangzhou market. I will buy such products at a discount."

Miss Xiao, while choosing a dress at the scene, told reporters that "discount for general merchandise is not attractive if it is not new or unique."

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< p > yesterday, reporters found at the Friendship Road East Road store that some low discount counters obviously attracted many customers, while a few strong prices and "unwilling to give in" < a href= "http:// www.91se91.com/news/index_c.asp" > brand < /a > were very few, and salesmen could only attract customers by "crying out".

Many consumers said that today is to buy a cheap, no discount goods can buy at any time, not just need to do not think about it.

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< p > compared with the bustle of clothing, bags and sports brands promoted by "promotion", cosmetics, high-end a href= "http:// www.91se91.com/news/index_c.asp" > wrist watch "/a" and other counters appear dismal.

In addition to a few mid - end brands such as Li Fu Quan, Vichy and Herborist, most high-end cosmetics have no discounts, only 500 yuan to send 60 yuan gift coupons, this kind of painless promotion has been difficult to arouse people's desire for consumption.

The world famous luxury goods salesperson Burberry (Burberry) enthusiastically passed fragrant customers' cards to the passing customers, but with little effect, most customers only glimpsed quickly.

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< p > < strong > electric business promotion frequently causes numbness < /strong > < /p >.

< p > another consumer said, every time I went to the big promotion, I would rig up enough energy to store up the goods. Now I will not do it. I missed the promotion of friendship, there will be other shopping promotions, and there will be more endless sales promotion, so I will not be excited.

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< p > and reporters found in department stores such as Zheng Jia square, Tianhe department store, modern department store and so on, even though the shopping mall did not promote publicity, most of the clothing, shoes and other commodities began to promote at the end of the season, and some commodities were as low as 65% off.

And electricity providers are offering low prices every day to compete with stores for consumers.

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< p > Guangzhou department stores admitted that in recent years, in order to cope with the impact of the economic environment and the electricity supplier, business promotions are frequent and consumers tend to be numb. Even big promotion can hardly arouse thousands of waves. Small promotion is more like a scratch. Only by further breaking the bottom line of sales promotion can we pick up a moment's passion from consumers.

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< p > link < /p >

< p > dig deeper into members' economies and join hands with online resources to find business opportunities < /p >

< p > "department stores can not attract consumers by discount."

Huang Wenjie, executive director of Guangdong Circulation Industry Association, told the Yangcheng Evening News reporter.

Some department stores in Guangzhou have begun to adjust their sales promotion direction, and some department stores have begun to increase their integration of member resources.

Guang Bai has recently chosen to send tickets directly to members to promote consumption. This friendship promotion gives VIP.e members a discount of 10 percent off and 3 times points, a membership purchase of 2000 yuan, and a brand manager signing up for sale to reduce 200 yuan.

Reporters found in a sports leisure brand that a female member bought five pairs of shoes for herself, her children, her husband and her parents in order to make up 2000 yuan.

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< p > on the other hand, Guangzhou department store has been working with the Internet giant since this year.

This year, many department stores in Guangzhou, such as friendship store, Guang Bai department store, modern department store and Hai Yin group, have launched WeChat mobile payment with Tencent, with a view to building a full channel retail platform.

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< p > "traditional department stores are actively seeking pformation, but whether such efforts can win the favor of consumers still need to be observed."

Huang Wenjie said that department stores can also make more efforts in the development of customized products and limited commodities. After all, the advantage of electricity providers is just the price, and the department stores have many advantages to extend their development.

"As long as the product has its own characteristics, the service can satisfy the customers, the department stores still have the ability to fight against the electricity supplier."

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