POOVE'S "Retail Fusion" Roving Training Has Been A Great Success, Pushing Forward The Terminal Optimization Process.
< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" to introduce the POOVE retail fusion tour training has been a great success and push forward the terminal optimization process.
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< center > < img alt= "POOVE's" retail fusion "roving training has been a great success in promoting the terminal optimization process. Width=" 647 "height=" 361 "src=" http://img001.21cnimg.com/photos/album/20140729/m600/775E47644186E06D0CFEFBD4062F326D.jpeg "/ < / center >
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< p align= "center" > strong > (map) POOVE retail College "retail fusion" tour Training Committee < /strong > /p >
< p > in today's shoe and clothing industry, there is a popular saying that "terminal is king". With the terminal becoming the battleground of all brands, the impact of terminal construction on brand development is more and more significant.
As a leader in the youth footwear industry, POOVE knows well that channels are the key to product communication and brand value promotion.
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< p > in order to find a breakthrough in the channel, deepen the terminal construction, speed up the standardized operation of the branch and the terminal profit mode reengineering process, in 2014, under the premise of consolidating the final results of the five provinces, POOVE launched the new five province terminal operation project, and continued to promote the terminal pformation of the five branches of Nanchang, Zhuzhou, Zhengzhou, Hefei and Shijiazhuang.
A few months ago, POOVE retail College's "retail fusion" tour training has been launched in the new five provinces. The training results are effective, laying a solid foundation for the next benchmark store.
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Chen Hongqi P style= "text-align: center" > strong > (Chart) < a href= "http://www.91se91.com/news/index_c.asp" > POOVE < /a > (China) Co., Ltd., chairman of the company, came to the training site for work guidance, so that every branch's business partners were encouraged to dance and had confidence in the terminal Teaching project.
< p > in order to better solve the problems existing in the terminals of various regions and promote the smooth completion of the whole terminal tutoring and teaching project, since the middle of May, the POOVE terminal teaching team has conducted a comprehensive field research and analysis of the five key regional markets, fully grasped the current situation of terminal resources, and grasped the terminal service demand, so as to make full preparations for the formal start of the itinerant training.
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< p style= "text-align: center > > strong >" (map) POOVE "retail fusion" training site every station has attracted hundreds of local business partners to participate enthusiastically. < /strong > /p >
< p > based on the advance of market research, the tutors of POOVE retail college start from the actual market situation, and tailor different training contents according to different market regional companies. They mainly include terminal retail professional knowledge, team execution ability, cohesion enhancement, end sales skills and service process, terminal display and commodity management, etc., which can cover all aspects of terminal management and sales.
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In the training of P style= "text-align: center" > strong > (map), every POOVE student listened attentively to the wonderful teaching of the training teacher < /strong > /p >
< p > teaching staff meticulously impart various practical experience and skills, which also benefited retailers and salesmen who participated in the training.
On the one hand, while training the professional quality of the terminal staff, it lays a solid foundation for building a highly competitive terminal team and strengthening the soft power of the retail terminal; on the other hand, for retailers, it not only changes the traditional retail mode of thinking, exercises their ability to manage terminals and actual marketing, but also greatly enhances their confidence in dealing with fierce market competition and the confidence of winning the terminal.
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< p > this year is the second year of POOVE's terminal operation project. It is an important year for POOVE to fully expand its channels and continue to cultivate endpoints.
Chen Jinbo, President of POOVE CEO, attached great importance to this. He pointed out: "when a brand has a unique corporate culture and its own way of operation, it will develop to a higher level.
The terminal teaching project is POOVE's original marketing service mode. By establishing a standardized operation management system, strengthening the coordination of internal work, enhancing the team's marketing and service capabilities, and promoting the improvement of terminal profitability, we will also harvest the fruits of brand image pmission, consumer satisfaction and the steady rise of performance, and create a perfect win-win situation.
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< p style= "text-align: center > > strong > (graph) the successful conclusion of POOVE roving training has brought unprecedented confidence to the terminal partners. < /strong > /p >
< p > the successful conclusion of the roving training also announces the formal start of POOVE's work in creating a benchmark store in the new five provinces.
Next, the terminal teaching team will plan and design the terminal profit system. The professional team will guide and lead the sales terminals to carry out field operations, apply the training to shop pformation, promote the landing and full implementation of the terminal operation system, and promote the further a href= "http://www.91se91.com/news/index_q.asp" > Standard < /a > streamlined and streamlined operations, so that POOVE can make a new step in the terminal competitiveness.
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