Business Models, But Also Social Benefits.

Prior to P, the Monet exhibition at the K11 shopping Art Center has already stirred up a lot of discussion.

What is the commercial logic behind the interaction between art and commercial space? Is this art exhibition between pure brand activity and elegant Exhibition for the entire cultural market also represents a certain trend in the future? < /p >

< p > when it comes to this topic, we can not evade the K11 < a href= "http:// www.91se91.com/news/index_c.asp" belonging to Hongkong New World Group > shopping /a > Art Center.

It appears special and more advanced in the shopping mall.

Moreover, the art advocated by K11 does not rest on popular aesthetics, but pays more attention to contemporary art.

The Monet exhibition, which closed last month, attracted nearly 350 thousand visitors. The highest number of visits per day is nearly 8000.

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< p > K11 holds an art exhibition every two months on average, hoping to bring "new and interesting art exhibitions both at home and abroad into the public life".

The responsible person said that by holding an art exhibition, "education and promotion of social appreciation of art and culture can break through the boundaries of" a href= "http:// www.91se91.com/news/index_c.asp" > commercial < /a > art, so that art is no longer so high that consumers can come to K11 to get closer to art. "

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< p > obviously, < a href= "http:// www.91se91.com/news/index_c.asp" > K11 < /a > positioning itself as the insider and promoter of Chinese art development.

"Chinese society is at an important crossroads, and contemporary Chinese art reflects China's social and economic development.

We help young Chinese artists gain recognition both at home and abroad, and we hope to help improve public awareness and appreciation of art. "

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< p > from this unnamed person in charge, we can learn that K11 does not want to limit the reason for its reliance on the business field, but has a relatively independent expectation.

Because of this, many people think that it is more likely to represent the trend of integration of art and commercial space compared with other shopping malls.

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When interviewed by P, the responsible person of K11 also said that the development trend of commercial real estate is like this. "Now consumers come to shopping centers and can get close to art and nature, focusing on art, environmental protection and humanity."

K11, as an art museum, an environmental protection experience center, a theme tourist attraction and a place to display humanities and history, hopes to bring customers a completely different consumption experience.

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From P's point of view, museums are always much more daunting than shopping malls.

If you can easily take the whole family to see interesting exhibitions and eat in the shopping mall, why do you stop doing it? People who do exhibitions will always say that if people can be curious about the world of art because of an exhibition, their social value will be fully reflected.

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