Development Trend Of Chinese Apparel E-Commerce In 2014

< p > < strong > scale steadily expanded < /strong > < /p >

< p > clothing category has occupied a major share in the online shopping market. From the data comparison analysis in recent years, we can see that although the volume of clothing online shopping continues to slow down, it is also a sign of the trend of the development of clothing e-commerce.

In the next few years, the overall scale of clothing business will steadily expand and occupy the absolute share of China's online shopping market.

< /p >

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > mobile electron < /a > rapid development > /strong > /p >

< p > with the popularity of mobile devices, the commercial era of 3G has arrived. Wireless and traditional e-commerce enterprises have been testing water mobile providers. Mobile e-commerce has been developing rapidly. By 2013, the scale of China Mobile e-commerce pactions has reached 232 billion 500 million yuan, up 141% over the same period last year.

At the same time, clothing e-commerce will also continue to expand and divert channels in mobile terminals.

< /p >

< p > < strong > strengthening oneself "< a href=" http:// www.91se91.com/news/index_c.asp > > trustworthiness < /a > construction < /strong > /p >

< p > online shopping goes deep into life. The third party < a href= "http:// www.91se91.com/news/index_c.asp" > electronic payment < /a > the scale has increased significantly, and paction norms, information security and other issues have been highlighted.

Clothing business operators will strengthen their "integrity" construction, create a pparent and secure online shopping environment for consumers, and increase user stickiness.

< /p >

"P > < strong >" shop "and" electricity "complement each other < /strong > < /p >

< p > traditional clothing enterprises rely on innovation and development. Clothing operators can not do without brand and quality. Both must survive and develop. Online and offline integration is an inevitable trend.

The reason why the traditional clothing brand has made a sudden rise is that the quality and influence of traditional clothing brands are deeply rooted in the hearts of the people, guiding the choice of online shopping users.

In addition, with the deepening of the concept of "user experience", the electricity supplier needs to develop the image and enhance the image project.

Offline trial and online ordering will become an important trend of the future development of clothing business.

< /p >