The "Face To Face" Concept Of Mainstream Clothing Marketing Strategy

< p > the risk of the new brand is very large. If we do not take the wholesale business as the main marketing route, we will have to experience the pain of opening our own shop.

The huge cost of building stores is not just a product, but a headache.

I'm afraid I can't afford to open so many shops, and it will be worthless for 3 months to keep the goods on hand. If we are short of preparation, we won't even be able to support a single counter.

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< p > a famous "a href=" http:// "www.91se91.com/news/index_c.asp" > professional wear < /a > Company originally took the acting of Hongkong men's clothing as its main business.

Before the creation of its own brand, the company sold women's clothing as a matching product in men's clothing stores, although not many, but lucrative.

Of course, in order to make two brands appear in the same counter, the company has also done the necessary PR work.

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< p > > after six months' running in 1996, the company has completed the necessary capital accumulation while exploring the market demand, and successfully launched the large-scale production in 1997.

At the same time, the original men's wear shop was gradually replaced by its own brand with higher profits and more sales, and soon became one of the top ten brands in the country.

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< p > not all operators have the opportunity and strength to represent others' brands.

Many senior designers are unable to create their own brands because they do not have enough capital to support them.

Some of them have chosen to form a partnership with others in order to create and maintain brand development.

In this kind of enterprise, the designer occupies the general stock many, therefore the company investment scale is often not big, basically takes the student partnership or the friend partner's practice majority.

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< p > low start, slow down naturally.

In particular, many a href= "http://? www.91se91.com/news/index_c.asp", which is returned from overseas or even won the prize, is no longer suited to the brand thinking of businessmen becoming more and more low-grade, marketable and vulgar.

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< p > some big designers are very intelligent.

After returning home or studying, they will go to a large enterprise to work for others, and then borrow these enterprises' < a href= "http:// www.91se91.com/news/index_c.asp > financial strength < /a > to complete their brand dream.

At the same time, they are also using the media to continue to publicize themselves.

These big enterprises often do not have the recent financial pressure, can let the designer bold to complete the "high-end - high-end" design concept, seems to be only the title not to profit.

Two years later, although there are some losses, the brand image is still there.

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At P, designers have understood the rules of the market, and they can easily seize the selling points in the high-end brand competition.

As a result, the accumulation of many jobs has become the driving force of private brand.

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< p > this is the successful magic weapon of many famous foreign designers. Now China has also produced a large number of similar successful cases, which is worthy of reference to the entrepreneurs in the clothing industry.

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