Adjustment Of Format In Kunming Shopping Center

How to change and how to change? It may be confidential. But in the final manifestation of the real economy, consumers have the most right to evaluate. The earliest, latest and most fashionable shopping centers in Kunming are very critical in how to deduce their adjustment.

On the spot, we can see that under the impact of electricity suppliers, mass volume and homogenization, shopping centers in urban central areas still have strong shopping functions. The experience of urban sub centers, restaurants, cinemas and children's parks is gradually strengthening, and in many industry circles, this is also the important direction for future urban shopping centers.

New type Shopping Mall In addition to the increase in the number of leisure places such as cinemas and bars, special restaurants have become a good place to gather guests and attract gold.

　　 Kunming Adjustment of formats in multiple shopping centers

In recent years, with the promotion of the transformation of urban villages, the various regions of Kunming have been developed, and the situation of multiple sub centers has gradually formed, and the urban complex has ushered in opportunities and challenges. Kunming's about 7000000 of the population, many real estate developers want to share a piece of soup, the urban complex of various regions concentrated volume, shopping center homogenization phenomenon is also becoming increasingly serious. Clothing, catering, movies, supermarkets and other formats become the standard of shopping centers. Most shopping centers have almost the same brand of business, lack of innovation and lack of positioning.

However, in recent years, the reporters interviewed through field visits found that Kunming's colorful ME TOWN, South Asian customs, the first city, just square, Shun City and other shopping centers appeared in the adjustment of the format. For shopping centres, a new round of adjustment means a new round of change and development.

　　 Shun Cheng / justice square has a firm footing in the upgrading process.

　　 City Center It is a golden area. Shun Cheng, just square and hundred new world are the core parts of Kunming City, which occupy the advantageous position. As the core of the city, the gathering power of popularity is enormous.

Ms. Wang, who often goes shopping in Shuncheng, says that she likes to buy clothes from ZARA in Shuncheng, where there are frequent promotions and styles. The carton cake upstairs is very delicate and tasty. It belongs to the candy cake. It is often bought with friends. It is hard to find anywhere else in Kunming. Ms. Wang believes that some of the brands in Shuncheng are not in the vicinity of shopping centers, and feel better quality. The restaurant has changed several times from time to time, and some good brands have not been changed.

The justice square, which is not far from the new world, is also a shopping mall in the center of the city. Justice square, as a historical street in Kunming old street, is located in the golden commercial district of the downtown area. It is not only a cultural gathering place, but also a core project of modern commerce in Kunming. Reporters noted that the bottom of the Yi square floor is the fashionable Taobao street, the one or two layer is mainly clothing, jewelry, the three or four layer is mainly food. According to the reporter's observation, there are many clothing and jewellery shops along the street in the justice square, and many jewellery has appeared in the just square. Yang believes that justice square is the first place to buy jewelry. In terms of catering, the Food Court Street on the third floor of the justice square is also changing. Some local shops are greatly influenced by the market, and most of them are chain restaurants.

People in the industry believe that Shun Cheng and justice square are located in the center of the city. Because of the good location, the popularity is relatively high and the rents are relatively high. At present, retail formats are still the main force and shopping functions are more prominent. For the city sub centers and shopping centers in the community, the experience of catering, leisure and other forms of business is more popular. Most shopping centers in the city center have experienced brand upgrading, and brands that are favored by consumers can stand feet, such as UNIQLO, HM and other fast fashion brands, or chain restaurants such as fish swimming world and Brazil barbecue, otherwise they can only give way to other brands.

　　 South Asian customs, the first city catering business has increased significantly.

"In recent years, the most obvious change in South Asia is the fact that more food has been eaten, as well as more experience stores for electronic products, such as apple experience shop, Samsung experience store, etc. Now in South Asia, we eat a lot and play a lot. There is such a shopping mall in the southern city. It is really too powerful. Xu Xiaoxiao, who lives on the Dianchi Road, says she has been shopping in South Asia until now.

At the same time, the reporter also noted that from the increase of dessert meal in front of the Plaza of South Asia commercial center to the appearance of snack street, and then to the "Duo Lai Mi" food plaza on the first floor, the proportion of South Asia catering can be seen almost every time. At the time of the meal, these gourmet shops are the busiest ones. Many people like to eat here, and then go shopping and entertain.

According to reporters, South Asian customs and cities are built by one-stop shopping and one-stop shopping centers. Top KTV, happy song KTV, Poly Theater, children's world and other leisure experience formats have always been the most popular formats in South Asia. In recent years, increased restaurant formats, electronic products experience stores, fast fashion brands, and so on, have become the "sucking stone" of customers.

According to the insiders, South Asia, as a sub center of Kunming, has evolved into the core business center of the southern city. In positioning, South Asia pays attention to creating experience and catering, leisure and other experience formats, which can better attract consumers in the region, enhance popularity and shorten the period of business support. Nowadays, the increasing proportion of food and beverage, and the appearance of electronic products experience stores and fast fashion brands have enriched the format of shopping centers, and the diversified operation mode will be more conducive to improving the profitability of the shopping mall.