Before April, E-Commerce Sales Of Big Size Clothing Increased By 31%

< p > data from the nPD group show that the overall sales of women's large costumes increased by 4.7% in the 12 months ending April this year, reaching 17 billion 530 million yuan (about 108 billion 790 million yuan), which easily defeated the 1.7% growth in the year ended April 2013 and the 0.3% growth in April 2012.

The total sales figures for the two years were 16 billion 730 million US dollars (103 billion 820 million yuan) and 16 billion 460 million US dollars (about 102 billion 150 million RMB) respectively.

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In the past 12 months, the sales performance of women's clothing is far more than that of < a href= "http:// www.91se91.com/news/index_c.asp" > clothing > /a > sales of general categories and the growth of women's clothing. The growth of these two categories is 0.9% and 1% respectively. P

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< p > for < a href= "http:// www.91se91.com/news/index_c.asp" > big code dress < /a > growth, the most contributed a href= "http:// www.91se91.com/news/index_c.asp" > consumer group < /a > is the age between 55 and 64 years old women, 8.7% of the purchase rate, from the earlier 3 billion 840 million U.S. dollars (about 23 billion 830 million yuan) to 4 billion 160 million U.S. dollars (about 25 billion 820 million yuan).

The main reason is that consumers of this age group have remained dominant consumer groups in the past few years.

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< p > the growth rate of the sales exceeds the age group above 65 years old. In the past 12 months, the latter has purchased 9.1% yuan worth of costumes, which is worth 3 billion 990 million US dollars (24 billion 760 million yuan).

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< p > overall, women aged 55 and above contribute a total of 8 billion 150 million yuan (50 billion 580 million yuan) in the sales of XXXX, which is only a little less than half of the market.

And accumulatively, it is 8.9% higher than last year's figures.

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< p > the millennial generation, aged between 18 and 24, has increased 23% over the previous year, which has reached 1 billion 8 million dollars (about 6 billion 260 million RMB). The purchase of large-size clothing 25 to 34 years old has increased by 11.5%, reaching 1 billion 980 million dollars (about 12 billion 290 million yuan).

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"P", "the market for big size clothing has finally seen a bright start in the wake of the economic downturn," said marshalcohen, chief analyst at nPD. "Retailers and designers see this as a growth opportunity.

Obviously, there are more choices in the shops today.

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The LaneBryant segment of the retail group of < p > ascena has increased by 5.2% in the nine months to the end of April this year, reaching 795 million 700 thousand yuan (about 4 billion 340 million yuan), which has increased 5% in comparison with sales volume, including e-commerce.

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P > nPD said that in the two years to April this year, large size clothing sales for e-commerce grew by 31%, while department stores, which had risen by 7% in this piece.

At the same time, department stores also found that the market share of this kind of market was almost the same as that of the hypermarket, while the total sales of the latter decreased slightly.

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