Domestic Textile Exhibitors Focus On Domestic Demand And Expand Investment.

When people comment on the situation faced by home textile enterprises in 2009, people always mention the word "cold winter".

However, the information obtained from the home textile enterprises participating in the ninety-first China needle and cotton fair shows that it is the biggest aspiration for home textile enterprises to participate in this exhibition to strive for the spring sale in the "cold winter".

As the first important industry exhibition in 2009, the ninety-first China needle cotton trade fair, which will be held in February 22nd, has carried too many expectations from enterprises.

"This exhibition, our capital investment and publicity efforts are unprecedented, not only have more than 260 square meters of special booth, as well as the venue large print advertising display."

Huang Hainan, assistant director and brand operation director of Zhejiang Jie Li towel Co., Ltd., said that the whole group attached great importance to this exhibition and hoped to further expand the domestic market in the unstable situation.

Perhaps, not all home textile enterprises are vigorously promoting the domestic market with the help of exhibitions such as Jie Liya. However, it is obvious that in 2008, the sales of home textile enterprises with brand superiority and main domestic market were flying against the market. In the face of more difficult 2009, the domestic market has become an attractive cheese in the eyes of many home textile enterprises.

The expansion of domestic demand, the enhancement of enterprise confidence, the introduction of a series of policies to stimulate domestic demand and the great potential of the domestic textile market still provide confidence for home textile enterprises to face up to 2009.

"Jie Lai Ya originally exported 85% of the total sales, domestic sales accounted for 15%.

Beginning in 1996, Jie Liya gradually changed its business model and shifted its focus to domestic sales. Now we account for 85% of domestic sales and 15% of export sales.

The credit crunch caused by the financial crisis has a certain impact on company financing, but has no impact on production. This also makes the total sales of the company increase by more than 70% in 2008 than in the previous year.

Huang Hainan believes that Jie Liya's rainy day has laid a good foundation for the company's current trend.

"Today's high-profile participation is to continue to expand the domestic market, and our sales target in 2009 is double that of 2008."

Huang said that with the government's attention to agriculture, rural areas and towns, Hainan will provide a broader market for enterprises. As a towel for fast moving consumer goods, it will still maintain strong growth even under the financial crisis.

Ou Feng, general manager of Ningbo hebno sleep products Co., Ltd. (Ningbo Bo Yang Textile Co., Ltd.) is also confident of the domestic textile and consumer market. "In 2009, the home textile industry's environment is still good.

Although China's home textile industry has maintained rapid development in the past decade, the potential of the whole market is still very large.

Europe peak said that at the current session, the focus was on the product of the hebro series, which is aimed at the healthy sleep products of the high-end home textile market. He believes that "from the sales situation in 2008, the sales of hebro products have been affected very little, that is to say, the financial crisis has little impact on the high-end market."

Shanghai's Luo Lai Household Textile Co., Ltd., one of the leading enterprises in the industry, has not seen a large scale.

"After many years of brand management, Luo Lai has more than 1000 stores in the domestic market. The most important task of this small exhibition is to display its brand image, and attract some franchisees in the blank market to conduct in-depth investment."

Roley, brand manager of the home textiles market, Wang Weimin said that although the foreign market was depressed, Roley still had confidence in the domestic market.

It is reported that during the exhibition, Luo Lai will launch the "new wealth joining plan", that is, investment promotion, hoping to recruit agents and franchisees in the target market during the exhibition. On the other hand, Wang Weimin hopes to promote the display of the corporate image and expand the influence of Luo Laipin by means of the platform of the center.

"At present, we have no export at all, only domestic sales."

Wang Weimin said that the financial crisis had little impact on the domestic market, but in 2009, he also hoped to make a difference in the broad rural market.

Shandong Binzhou Hao Sheng towel and quilt Co., Ltd. also takes the exhibition as an opportunity to display its image and investment.

"We have built 300 square meters of special booth, with outdoor print ads, brand spokesmen will also visit the exhibition site."

Wu Defu, director of marketing at ho Sheng, said, "the financial crisis is coming, but we are still exhibiting on such a large scale. We need to tell the agents and tell the industry that we are confident of going against the trend."

Wu Defu said that while displaying confidence, another important task is to hold regular customer orders and engage in investment.

"We hope to further expand sales channels in 2009, in addition to stationing in large department stores, we also need to strengthen the investment promotion of agents and distributors."

Wu Defu said, in 2008, the company has been pforming and expanding the domestic market, so the financial crisis has not great impact on enterprises.

At present, the company still maintains some export share, but it has little, and most of its efforts are devoted to the construction of the domestic market.

The financial crisis will not be over in the short run. Now is the time to test the endurance of enterprises. The important thing is to do well in internal strength and maintain stability.

Obviously, many enterprises have begun a new round of competition in the domestic demand market.

In the future, when the global economic situation is uncertain, home textile enterprises have fully realized that the expansion of the domestic market plays a vital role in the development of enterprises.

To build an effective platform for cooperation between manufacturers and distributors, relying on the strength of the brand and digging the domestic market in depth, is the only way for the future development of home textile enterprises.

Wang Xiaonan: editor in charge