3500 Home Service Companies Are Known Only By Bosideng.

< p > outsiders go to Changshu. Besides visiting Yushan, Shang Hu and Sha Jia Bang, the most common place is "Changshu clothing city".

This is the third 4A shopping scenic spot determined by the National Tourism Administration after Zhejiang Yiwu International Trade City and Haining China Leather City. Every day people are bustling and bustling.

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< p > in the 35 professional markets of men's wear center, women's clothing center and children's wear center in the scenic area, you can find clothes from tens of yuan to thousands of yuan. You don't have to worry about the poor bargaining power, but you may be frightened by the shopkeeper's question: "do you want hundreds of pieces?" this is the largest clothing wholesale trade base in the country. In 1999, it was designated by the State Economic and Trade Commission as one of the first 35 key contact markets in the country.

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< p > inside the clothing market, the clothes displayed in the clean and bright windows are colourful. Every store has a "good heart" name. The men's dress is called XX Wei, XX emperor, the women's dress is called XX beauty, XX fashion.

But it is hard to be remembered by consumers. "It sounds like a copycat". In some fashionable fashion people's eyes, these names are hard to be regarded as "brands".

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< p > in May 20th this year, at the Sixth China leisure wear design elite Grand Prix Finals held in Changshu, Changshou City mayor Wang Yang introduced that at present, there are more than 3500 textile and garment enterprises in Changshou City. Among them, there are 550 large scale production enterprises, about 300000 employees, and the output value reaches 120 billion yuan.

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< p > the Secretary General of the Changshu clothing association has no choice. The regional brand of Changshu clothing has a certain reputation throughout the country. First, because of the large number of enterprises, the textile and apparel industry chain is very complete, and the fabrics, accessories and logistics have complete matching; two, because of the advantages of geographical location, traffic is accessible in all directions; three, because there is a mature wholesale market and a smooth channel.

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< p > in addition, the Changshou City government has been supporting small and medium-sized enterprises from the perspective of "water fish farming", creating a relaxed external environment, which has achieved 10 million urban resident population and over 300 thousand of textile and garment practitioners.

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< p > however, apart from Bosideng, Xue Zhong Fei, Kang Bo and so on, under the famous regional brand of "Changshu clothing", there are few famous individual brands, and the three brands belong to Bosideng International Holdings Limited.

In another famous clothing industry cluster in Jinjiang, Fujian, there are dozens of well-known national brands, such as Anta, rich birds, Hongxing Erke, seven wolves, Jin Ba, Qipai and Li Lang.

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< p > < < a href= > http:// > www.91se91.com/news/index_c.asp > > clothing > /a > are sold through the third party channels through the specialized market such as clothing city. Instead of facing consumers, the brand influence is not as good as that of Fujian enterprises. Moreover, the Jiangnan culture of "small wealth and immediate convenience" also makes bosses lack the sense of urgency of Minnan people, and many enterprises are grown up from small workshops. The management mode of husband and wife stores determines that the scale of small and medium enterprises can only be developed to small and medium-sized enterprises.

Return to Mowgli.

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< p > at the end of last year, < a href= "http:// www.91se91.com/news/index_c.asp" > the AQSIQ < /a > released the list of independent brand value of China's manufacturing industry in 2013, Bosideng's brand value reached 18 billion 403 million yuan, ranking the first place in the clothing and footwear industry.

The second place is the "a href=" http:// www.91se91.com/news/index_c.asp "Anta" /a from Jinjiang, with a brand value of 7 billion 767 million yuan.

On the list, the next third, fourth, fifth points are 361, Jordan and Jinjiang.

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< p > "the government has noticed this and is also promoting the brand building of individual enterprises."

GUI Wuji told China Economic Weekly that the government of Changshou City has begun to attach importance to the phenomenon of "strong whole and weak individuals" in garment industry, and is gradually creating the environment for clothing enterprises to build brand: first, to strengthen the guidance of entrepreneurs' brand awareness, to organize entrepreneurs' training and to study in developed areas; two, to make policy tilt and provide funds for bigger and stronger enterprises; the three is to continue to strengthen regional brand publicity of Changshu clothing; Changshu apparel industry often appears in various towns jointly exhibiting at large domestic and international trade fairs.

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< p > "in the early 90s of last century, Bosideng registered trademarks in the more than 50 countries in the world after its trademark registration in the country. At that time, there were many clothing enterprises in Changshu, but few really concerned about brands."

Wang Chenhua, director of Bosideng brand center, believes that the vision of the company's head Gao de Kang [micro-blog] has led Bosideng to seize the opportunity to build the brand.

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