Wanda'S Historical Mission Is Of Little Significance.

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< p > not long ago, a piece of information about "some new projects in Wanda no longer set up department stores" was circulated in the industry. It was claimed that it involved projects like Yanqing, Dongguan and Dalang in Beijing.

This signal is interpreted by most people as Wanda's "abandonment" department store format, and Wanda Department store will gradually withdraw from the stage of history.

While others believe that Wang Jianlin will not give up Wanda Department store, because Wanda's first half of the year's revenue is 11 billion 130 million, the first time the target has been achieved.

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< p > as Wanda's retail format, Wanda's first half of the year can be bumpy.

Not only at the beginning of last year, it was criticized by Wang Jianlin as the only subsidiary of Wanda who failed to complete its performance, and even its general manager was punished.

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< p > with Wanda Plaza's mature operation and the brand of Wanda gradually recognized by the industry, Wanda Department store has completed its historic mission and can "retire".

Therefore, it is of little significance to discuss the question of leaving or staying at Wanda Plaza.

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The predecessor of "P" Wanda Department Store is thousands of department stores. Its original intention is to cooperate with Wanda Plaza for investment and residential sales.

Such positioning makes it impossible to locate, invite and operate like a normal department store.

It can even be said that after many years of operation in Wanda Department, the industry did not regard it as a regular department store format.

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The embarrassment of positioning P makes the operators of Wanda Department quite handicapped.

For example, the ideal location of department stores is in the core business circle, while Wanda Plaza chooses the more remote area in order to get cheap plots, which is known as the "city sub center".

As a main store, Wanda Department store has to go in, which brings difficulties to its operation.

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< p > a commercial real estate personage told me that some Wanda stores, which are located in remote places and have scarce passenger flow, have to resort to subsidized decoration or even rebate directly to brands.

This is called Wanda Group "blood pfusion" to support Wanda a href= "http:// www.91se91.com/news/index_c.asp" > department store < /a > until 2012.

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< p > objectively speaking, from the establishment of Wanda Department store, as a supporting role of a commercial real estate, it resolutely completed its mission and sacrificed itself to fill Wanda Plaza.

It can be said that there is no credit for hard work.

But Wang Jianlin, chairman of Wanda Group, does not think so. This entrepreneur with a strong style, advocating militarization, < a href= "http:// www.91se91.com/news/index_c.asp" > management < /a > only looks at the result, and the index is everything.

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< p >, therefore, when the last year's a href= "http:// www.91se91.com/news/index_c.asp" > index < /a > failed, Wanda Department Store became the object of "pformation" naturally.

Wanda Plaza has completed investment in various places, and the sales of ancillary residential buildings are stable. When Wanda's brand has been steadily established, Wanda Department has fulfilled its mission. The potted plants in the flowerpot used to be "pformed" as the pillars of the past, and the difficulty can be imagined.

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In August 2011, the general manager of Wanda Group's investment promotion center, Zhang P, was appointed as the deputy general manager of the thousand department store (Wanda Department Store). In August 2011, he worked for less than two months to quit in October of the same year. In May 2012, he was vice president of Wanda Department, vice president of the company. After four months, he heard the news of leaving Wanda Department store. In September 2012, Zhao Runtao, the deputy general manager of the original Wanda Department store, left; in less than three months, Sun Jinghuan's predecessor, the general manager of the original Wanda Department Store, left behind.

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< p > the above leaving professional managers are able and have word of mouth in the industry (otherwise Wanda will not dig high salaries). If individual professional managers leave their jobs, they can be regarded as the problem of the two sides running in or that of managers themselves. When a large number of professional managers flow frequently, should we review the whole system or the boss's question at this time? < /p >

< p > July 17th, when Wang Jianlin made the first half work report of Wanda Group in 2014, although he made a request for Wanda Department store for 14 billion 900 million yuan in the second half of the year.

But judging from the focus of the whole work, Wang Jianlin has no aspiration.

According to the contents of its work report, Wanda Group has several major tasks to focus on in the second half of the year: first, to invest billions of businesses to set up electricity suppliers; the two is to establish financial groups; and the three is to promote the listing of companies.

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< p > we can see that Wanda Department store has become insignificant from the overall situation of Wanda Group.

On the other hand, with the aggravation of shopping center in department stores, there is a functional coincidence between Wanda Department store and Wanda Plaza.

Therefore, it is inevitable for Wanda to withdraw from the stage of history.

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