Daphne: In The First Half Of The Year, 85 Decline In Performance Is Difficult To Reverse.

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< p > > a > announcement < /a > shows that in the first half of the year, the core brand business "Daphne" and "shoe cabinet" sales decreased by 5.5% compared with the same period last year, compared with a decrease of 9.5% in the first quarter, and the same store sales in the two quarter narrowed. From the number of sales points, 85 stores were closed in the first half of the year, of which 32 were in the two quarter, and the total number of sales outlets is 6234. Meanwhile, Daphne's inventory problem has not been alleviated. < /p >
< p > > a > Daphne < /a > said that the positive clearance of the over season inventory led to the overall gross margin reduction. In the two quarter of this year, the average selling price of Daphne was flat compared with the same period last year, and the gross profit margin (year-on-year) decrease in the two quarter narrowed compared with that in the first quarter. In addition, the operating cost plus the pressure of staff costs also affect the operating profit margin of Daphne's core brand business. < /p >
< p > to save the "a href=" http://sjfzxm.com//business/ "performance > /a" decline, Daphne said that it has launched a variety of marketing activities since June, to star Gianna Jun as the brand image to play the main role, increase brand vitality and improve the shop crowd, while continuing to develop online and offline business (O2O) with the electricity supplier to maintain the ideal sales growth momentum. < /p >