How To Choose The Intersection Of Min Style Clothing

< p > here the world is < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/".

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< p > a few days ago, a Securities researcher focused on several listed companies. The information was that 150 of them were closed in 2013, and 50-100 stores are expected to be closed this year. The ultimate goal is to retain 2200-2500 stores.

Reporters learned that, from the survey of Securities researcher, in October, nine Mu Wang will build its own electronic mall, and the investment is not big. Try some of the same price on line and online.

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< p > the most expensive mink coat that can sell to 4 parts is once sold in Shenmu coal mine in Shaanxi, but now it is no one to ask for it. In Ordos and other resource-based areas, a shop has sales of more than ten million a day, and now it is ten thousand or twenty thousand per day.

The economic turn has made Fujian men's men's clothes unprepared. When the stock clearing campaign has come to an end, these listed companies, called industry vane, have fallen into a new trouble: holding money but not knowing how to pform them. After all, the cost of developing the electricity supplier channel is getting higher and higher, and the quality acquisition of the Phoenix hair Lin corner is good.

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< p > < strong > "local tyrant", the hand of the Min faction is lonely, < /strong > < /p >.

"P" is different from the previous big opening shop. In the past two years, Fujian Style Men's wear is constantly closing shop.

A few days ago, a Securities researcher focused on several listed companies. The information was that 150 of them were closed in 2013, and 50-100 stores are expected to be closed this year. The ultimate goal is to retain 2200-2500 stores.

The company went public in 2011, and opened six hundred or seven hundred stores in two years, and the total number of stores is still over 3000.

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< p > seven wolves closed more than 500 stores last year, now fewer than 3000 stores, and will continue to close inefficient stores in the future.

As for listing in Hongkong, last year, a total of 50 shops were closed, and more stores were closed this year. In the first half, 100 stores were closed, and the number of new stores was about 3000.

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After "P", the situation of inventory reduction has eased.

The inventory of the above companies is basically clear in the past 1 years, because the new products will not be pressurized by the franchisees, and the new stocks will be less.

On the contrary, many executives will talk about the "sales rate", and even say, "as long as a certain degree of new product sales is guaranteed, there is no problem that the rest of the inventory is burned."

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< p >, however, the reporter understands that from the survey, the terminal sales of several companies are not ideal.

With the weakening of resource-based regional economy, the purchasing power of former "tyrants" declined rapidly.

The seven wolves and the chief executive of Li Lang recalled to a researcher at the same time that in some areas such as Shaanxi, Shanxi, Inner Mongolia and so on, how did some VIP users spend their money in the same year? Now they are not patronizing the fast fashion brands such as ZARA and UNIQLO, let alone positioning high-end high-end Fujian clothing.

Take seven wolves as an example. At present, the sales rate of the company's direct outlets is more than 50%, and its affiliation is 10-15% higher than that of the direct battalion. This figure is really not exciting.

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< p > < strong > foreign aid, charity > /strong > /p >

< p > several core business indicators of clothing industry have been stagnant.

"The price of the same fabric is going down."

For example, some classic models, after so many years, the price has not changed.

Li Lang executives said the overall store efficiency (sales per square metre) was more than 18 thousand yuan, "has been hovering for several years."

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< p > "these brands do not want to cut prices, but if they fall, they will lower brand grades and pull them up harder."

Reporter contacted Beijing Securities researcher analysis.

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In P communication, the pessimism of the executives of these companies is beyond words.

They admits that Min clothing companies are also moving around, and almost no signs of improvement this year and next.

In fact, if these families can't get up, the men's clothing market will still be relatively low.

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< p > listed companies have to actively change.

Reporters have learned that some brands have adopted the "drop down" strategy of product mix, such as the original high priced goods accounted for 30%, the middle price accounted for 40%, the low price accounted for 30%, after that, the high price accounted for 25%, the middle price and low price products increased, in order to reduce the impact on the brand.

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< p > seven wolves began to introduce foreign aid. The company introduced 3 Italy a href= "http://www.91se91.com/" target= "_blank" > designer < /a > to design 2014 spring and summer products, while 2013 products were designed by local design team.

King Mu plans to change the order system from a large pipeline to a small production line that meets the needs of individual customization.

In addition, substantially reducing SKU (Dan Pin) and increasing the depth of goods.

In 2014, it decreased from 1000 SKU to 600-700 SKU.

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< p > seven wolves executives said, "Lenovo Liu Chuanzhi, Fuyao Glass Cao Dewang and so on, are doing VIP customer group.

We are also inspiring the chairman to do something charitable to let the reputation and reputation of the company go in the direction of positive energy.

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< p > < strong > clothing electricity supplier "last train"? < /strong > < /p >

< p > these local reformers can not lift the appetite of the two market.

In the view of some capitals, only the vigorous O2O pformation or instant merger and reorganization can make waves rapidly, and the value of clothing enterprises can be reassessed.

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< p > reporter learned that, from the research situation of the Securities researcher, in October, nine Mu Wang will build an electronic mall itself. The investment is not big. Try some of the same price on line and online.

The two brands of the company are all tested in Tmall, mainly selling inventory and outsourcing to the third party team. In addition to the "double eleven", they sold about 10000000 last year.

The volume of the seven wolves is also not large, mainly selling stocks.

"In fact, seven wolves O2O has made many attempts to cooperate with Alibaba and Tencent, but no obvious gains have been made."

Company executives introduced.

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< p > apart from dragonfly and little effect, the above companies are worried about the electricity supplier mode.

As a matter of fact, the cost of online and offline is close, and the cost of flow and distribution is higher.

Once the tax is regularized, the situation of Amoy brands will further deteriorate.

Li Lang also believes that a few years ago, CIO (Chief Information Officer) Min Jie switched to public comment, although there are personal reasons, but the objective also shows that the clothing business is at a low ebb.

In addition, the company is also very puzzled, "the electricity supplier channel is definitely a trend, but if the new brand is done, the new brand is not related to Li Lang, in essence, it is clear inventory.

But if we do the brand, we may also hurt the brand.

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< p > as far as the market is concerned about mergers and acquisitions, senior executives have revealed that there have been many discussions in the past 5 years, and some European and American brands have visited and negotiated, but are subject to many factors, such as long term cooperation and reasonable prices.

"There are no more than 100 brands. This is the scope that intermediaries have helped to screen. There are still talks, but the more they talk about it, the less interesting it is."

Executives said.

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< p > > < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > the opportunity that garment enterprises can see at present. Only national leaders advocate the concept hype brought about by brand localization.

At present, Fujian clothing has adopted a strategy of "White army". Under pressure, enterprises will surely take the lead in recovery.

The former Beijing researcher said.

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