Viewing The Development Of Enterprises From Different Brand Type Design Concepts

What is brand The concept of design? This is a question worth studying. Brand design concept is based on the correct positioning of the enterprise itself, based on the correct brand definition of visual communication. On the one hand, it helps enterprises correctly grasp the brand direction, and on the other hand enables consumers to effectively and deeply memorizing the corporate image quickly and correctly. And different brands will have different design concepts, of course, this will also determine the development of enterprises.

Voltaire, a French philosopher, said that "life is in motion" and that sports require complete equipment, which requires us to choose a good sports brand. In many sports brands, consumers are more aware of their own style, and the so-called style is actually formed by the concept of design. As the top 500 Asian brand, Hongxing Erke has been advocating the spirit of "TO BE No.1" for its perseverance and perseverance, adhering to the concept of "down-to-earth and extraordinary interpretation". Moreover, Hongxing Erke also believes that action is the truth to seize the initiative and constantly lead the transcendence. This is the main reason why Hongxing Erke continues to grow and expand.

　　 Leisure time The brand concept of sports type is quite different from the brand concept of sports type. With its wild and unruly design, the CONVERSE, which is popular all over the world, always pursues a free and carefree life and becomes the favorite of young fashion people. The brand of CONVERSE has a history of 100 years in the United States. In the eyes of the Americans, it is like a McDonald's and Coca-Cola, and it is a brand that never fails for a century. It is permeation of classic and fashionable taste, as a kind of self actualization, so that consumption can be realized on its own stage. This has made it one of the top sports brands of all casual shoes, also known as the "Rolls-Royce" in shoes.

When we are in the bustling city or roaming the vast blue sea, we can fully enjoy the comfort and beauty of modern leisure life when we meet a playboy. The Playboy has a unique design concept that harmoniously integrates the Oriental implication, elegance and the free and bold style of the United States with simple and creative techniques. It is natural, harmonious, simple, and shows the style of successful people. It emphasizes the combination of modern fashion and traditional classics, and is permeated with a strong gentleman's leisure flavor, which is pleasing to the eye and popular throughout the world.

Facing the fast-paced life now, you need some exciting activities, such as skateboarding, surfing, BMX, skiing and so on. Then let Vans take you to relax and feel the call of nature. It takes the sport of skateboarding as the root, and from the lifestyle, art, music and street fashion culture into Vans aesthetics as the concept, forming a distinctive youth cultural sign. Today, Vans has conquered more and more young people with its unique charm, becoming a popular worldwide brand for young extreme sports enthusiasts and fashion people.

Brand concept is the identification mark of the unification of enterprises, but at the same time, it should also indicate its own unique personality, that is to highlight the difference between enterprises and other enterprises. Therefore, establishing and integrating the brand concept is the first step and the most important step for every enterprise. Only in this way can enterprises develop in a better direction.