Commercial Real Estate In Different Places Should Be Grounded.

< p > recently, the traditional "a href=" http:// "www.91se91.com/news/index_c.asp" > general merchandise industry < /a > has been disturbed by the problem of closure or pformation of different branches. There may be many reasons for such a situation, such as objective factors such as site selection, geographical representation, consumption habits, and subjective factors such as business positioning, marketing level, brand influence and so on.

The key point is that "different places" focus on the relative landing of regional market is a new entrants, "cross river dragon" is always given high expectations, and at the same time implies more efforts to show the extraordinary strength.

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< p > a person of water and soil conservation, simple reproduction may not be able to meet the increasingly subdivided "a href=" http:// "www.91se91.com/news/index_c.asp" > consumer demand < /a >. Therefore, "cross river dragon" also needs to "connect the earth's atmosphere", "deep tillage" consumers, tailored, moderately introduced, constantly pleasantly surprised, and then supplemented by emotional investment, and integrate into the local humanistic atmosphere, such as the success of Wangfujing department store in Guangzhou is a good case.

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< p > under the background of the impact of electricity supplier and different formats, department stores must have strong core competitiveness and innovative mode of business. The homogenization of the brand and the "two landlord" business model are in urgent need of change.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > Foshan < /a >, has always been regarded as a commercial heavy spot following Guangzhou. By the end of May this year, the new light department store in Foshan less than two years had officially withdrawn from the market, and instead signed a new store in Guangzhou Haizhuqu District Xindu Hui.

Why did the Department Store withdraw from Foshan and return to Guangzhou? How will the department store industry develop in the pitional period? What is the "no other way"? < /p >

< p > < strong > "strong man broken arm" business in different places should be connected to ground gas < /strong > < /p >

< p > Foshan has a strong consumption power and is favored by commercial projects. But in recent years, it has repeatedly defeated Chancheng. In May this year, shinguang department store, which had been operating in Foshan for less than two years, officially announced its withdrawal from Foshan Nanhai Xintiandi, which is exactly the same as 2010's superior department store, 2005 modern department store and Tianhe City department store.

Hu Liping, general manager of Xinguang department store, said: "the public announcement of the withdrawal is due to the disagreement with the owners in the direction of future development. There is no direction problem in the location, the composition of the population consumption, the business pattern and the space for the future development."

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< p >, she said, "there are two main reasons for the withdrawal. One is that different suppliers have different interest demands. The two is that department stores or supermarkets focus on long-term interests, and the investment period is 15 to 20 years. The downstream suppliers have a high vision for the current interests, and the vision is not so far away. The commercial main body should balance the interests of developers, operators and suppliers three."

The shinguang department store, which left the Foshan position, signed the Guangzhou new capital Plaza in Haizhuqu District, ready to open a new store.

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< p >, Tan Jiahui, general manager of Poly Real estate, thinks, "from the perspective of local business, the problem of" grounding gas "is a problem. The fundamental reason for the withdrawal of general merchandise is that the volume of business is not enough, consumers do not agree with them, and the supplier resources of foreign enterprises conflict with local sources.

Foshan's market is strong, sales volume is over 10 billion this year, shinguang department store is a little early, and the market can actually be nurtured.

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< p > Luo Zhijie said that the withdrawal of Foshan Department of new light department is a "broken arm". Department stores do not have supermarkets just like supermarkets, but there are different department stores in different regions, so they can not be duplicated simply.

Guangzhou's enterprises are stationed in Foshan to think about what is expected in the local market and how to bring fresh feelings, different shopping experiences and surprises.

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< p > < strong > department store pformation period layout change < /strong > /p >

< p > "the traditional department stores have the advantages that shopping centers can't replace. No matter what form they do, they have an inherent advantage in doing department stores and then doing business."

According to Tan Jiahui, the practice of Xinghua shopping center in Foshan is similar to what the shopping center does now. The development of department stores itself is also a process of pition to shopping centers.

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< p > Luo Zhijie believes that the distinction between department stores and shopping centers is clear. With the continuous development and change of the environment, the elements of department stores are also enriched, and the boundaries between the supermarkets and restaurants are gradually blurred, and the formats are interpenetrating and influencing each other.

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Chen Huashan, assistant president of P, said that the relationship between shopping centers and department stores is not fixed. Different projects should match the business district and highlight the characteristics. When the two sides are positioned correctly, cooperation is a harmonious kingly way. This is not only the difference between shopping centers and general merchandise stores, but also the competitiveness of different business circles.

"The strength of shopping centers lies in the combination and gathering of customers. The consumer experience of department stores should be improved. The cooperation between the two sides should be long-term, and generally signed for more than 10 years, it is risky and should have the spirit of contract."

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