Jingdong Edition Pat Net: Improve Access Threshold To Snatch The Living Space

< p > in the C2C market, Taobao has been alone for a few years.

Yesterday, the new pat Network of Yi Zhu Jingdong was formally announced on the line and a strategic partnership conference was held.

Pat Network will use more stringent entry threshold to snatch the living space and surround Alibaba's core business Taobao.

However, although the pat net has offered many "killer mace" such as WeChat micro store and Jingdong long tail search, most sellers still wait and see because the concrete effect is still unknown.

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< p > < strong > strict control of selling off < /strong > < /p >

< p > "for the new a href=" http://sjfzxm.com/news/index_z.asp "> pat net < /a >, we have two red lines, namely fake and corruption.

Facing the many sellers in the field, vice president of Jingdong group and President of Pat net Ying Ying Chun said.

Strict entry threshold is one of the means to stop counterfeit products. Insiders believe that as a "market second", it is appropriate to have relatively distinctive or niche positioning.

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< p > according to the introduction, the new pat net will not profit for the purpose of 3-5 years, but will give business flow and advertising subsidies.

In 2014, the advertising flow of the pat net will be subsidized by 1:1, which will directly reduce the advertising cost of the business by 50%.

On the user side, as the pat Network has up to 800 million of QQ users, all of these data will be opened to businesses. WeChat micro store will also use one click access to help customers do well in customer maintenance.

Ying Ying Chun stressed that on the pat platform, it will insist on the zero tolerance attitude of counterfeit goods and ensure the stability of platform rules.

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > pat net < /a > the responsible person also told the Beijing Commercial Daily reporter that the pat net will soon be connected with Jingdong in the search level, and the future consumers will not be able to search the long tail goods that Jingdong can not find. The pat Network will cooperate with all kinds of shop tools on WeChat platform and become the only C2C platform to support WeChat pactions.

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< p > < strong > challenge Taobao < /strong > /p >

< p > Chun Ying Chun said yesterday that China's C2C market is chaotic and selling problems are frequent at the same time. At the same time, many businesses on the ecological chain are unable to make profits, and the "rules and regulations" of platform rules make the interests of businesses threatened.

The new pat Network will create a new healthy environment for the market in terms of traffic distribution, user sharing and platform rules.

This statement is also regarded as a challenge to Taobao, the market leader.

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According to the data of the p China Electronic Commerce Research Center, as of December 2012, in the C2C market, Taobao ranked 3.4% in the market place with the absolute superiority of 96.4%. At that time, Tencent's pat Network had a market share of only 3.4%, and it was second with a difference of about 30 times.

In the past two years, because of Taobao's dominance, the latest data on C2C market share have not been updated in the past two years.

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< p > but in the face of Taobao's problem, Ying Ying Chun believes that the two are two completely comparable platforms, and the personalized service provided by the pat Network as a "new baby" is different from that of Taobao.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_cj.as > seller > /a > wait-and-see < /strong > /p >

< p > Lin Chen, vice president of Pat net operation, said that hundreds of thousands of sellers have been patted on the paging platform. Meanwhile, the pat Network is still attracting investment and vigorously expanding the number of sellers.

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< p > data show that Jingdong bought pat Network in March this year. In April, the pat Network was set up as an independent subsidiary company. In June 5th, the pat Network was tested on line, and the operation time was about 42 days.

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< p > Beijing Business Daily reporter login pat net found that the revised home page set up Jingdong and Yi soon link entry, the page will recommend Jingdong mall related products, the two sides have reached a certain degree of integration.

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< p > however, sellers still have doubts about the pat Network as a "newborn". A home brand dealer who patted the pat net told the Beijing Commercial Daily reporter that although the Jingdong has given a good promise to sellers, the future traffic conversion rate, customer demand and the effect of WeChat and QQ are still unknown.

The seller said frankly that only a small part of the product was tested on the pat net, and that large items had not yet been tried on a large scale.

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