Luxury Industry Raises 30% Starting Salary

　　 personnel Flow acceleration

Behind the complaints of the luxury goods industry, there is a series of "personnel" problems. Recently, the British luxury brand Burberry, whose chief creative director Christopher Bailey enjoyed a high salary of up to 8 million 100 thousand, was opposed by the shareholders and the proportion of votes against it was 52.69%.

This is seen as a "necessary price" for retaining key talents in the sensitive period. Recently, the luxury industry has been digging up a lot of events, and high-quality marketing personnel are shining in the doldrums.

The Apple Corp of the iWatch smart watch, which is to be launched in October, was revealed in July 8th that it has removed the sales vice president of Louis Weedon group's wrist watch brand heuya and entered the official position this month. On the 3 th of this month, Chinese silk enterprises announced the appointment of CEO, the CEO group of CEO, the former Hermes silk holding group; the British luggage Mulberry appointed the Berluti brand of LVMH luxury group, the general manager of Europe and Middle East as the group business director, and entered the office in September.

　 Desperate for fresh blood

Insiders revealed that about 60% of the Luxury brand They think that there is a talent gap, and the existing talents can not meet the development of enterprises. Meanwhile, the job hopping of luxury management personnel is accompanied by a floating salary. According to a survey, the annual salary increase of middle and high level people with mature luxury brands is about 30%.

The frequent flow of executives is, on the one hand, a huge talent gap in the field of luxury goods, and on the other hand is the "breaking the bureau" of enterprises' sluggish performance.

The new quarter data released by Italy luxury brand PRADA last month showed that in the 2-4 month, the net profit of the company fell by 23.8% compared with the same period last year, and sales did not rise or fall, showing a 0.6% decline. Recently, negative descriptions such as "decline" and "growth slowdown" have also frequently appeared in the earnings reports of luxury brands such as GUCCI, LV and MontBlanc. For example, LV's operating income increased by only 4% in the first quarter compared with the 25% increase in 2012. The sales growth of GUCCI in the first quarter dropped by 3.2% according to the real exchange rate, and MontBlanc's performance also declined 5%.

　　 Brand integration Deposit risk

Prior to this, in April this year, Joon Ma, the deputy general manager of the Canadian LV, who was picked up by the luxury luxury brand Coach, was sent to the court by her former owner LV for two months, claiming that she had betrayed her business secrets to Coach.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, said that the market environment is not good enough, and the brands are digging up their feet to mature their business executives. If the emerging luxury brand is in the rush hour of opening a store, the mature brand executives can save a lot of manpower and financial resources directly in the shop location and business development. Famous brand designers can improve their exposure and dissemination effect.

However, He Bin, former director of China Kiton, a senior menswear men's clothing brand in Italy, told the Beijing Commercial Daily reporter that the successful experience of some mature brands is not replicative. If the future of enterprise development is blindly placed on a high-level body, it is also risky.

He Bin also believes that the designer of mature brand usually has a strong original brand DNA. After entering the new product, there is a need to adjust the period. The original design concept is not necessarily beneficial to the new brand.