World Cup Marketing Feast To See How Marasini'S "Offside" Win

< p > 2014 < a href= "http://sjfzxm.com/news/index_cj.as" > Brazil < /a > World Cup. The curtain falls on the carnival of the new four kings Germany, which lasted for a month of football feast.

Compared to a field of exciting competition, the wonderful world cup marketing competition outside the field is equally memorable.

As we all know, the world cup marketing has been a regular weapon for the four years of the brand, but the key to winning is to have a precise insight into the linkage between ourselves and the hot spots.

In the case of the TV screen, PC screen and mobile phone screen are all world cup, MARCCASNE, a fashionable men's pioneer brand, has a unique campaign.

The brand is catching up with the "offside" elements of the world cup, and integrates itself with its brand spirit. It has created a closed loop of World Cup marketing from the "offside" to "offside variant", from online to offline, playing the new media. With its focus and innovative expression form, it has attracted the attention of the audience and become a dark horse in the world cup marketing.

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< p > < strong > skillfully catch the offside element and create exclusive world cup offside marketing < /strong > /p >

< p > the exciting football game comes from the thrilling process confrontation and the unpredictable result. The brand marketing is derived from the insight into the hot events, namely, the ability to find the ingenious connection between itself and the hot spots, forming a deep interaction resonance with consumers.

2014 the marketing of the Brazil World Cup, a hand to hand battle in the field of brand marketing and marketing of football, staged a melee of thousands of troops.

Beer, sports, cars and other brands sell gold for the qualification of the world cup sponsor, while many brands outside the sponsorship status are racking their brains. The world cup is infinitely creative, from the World Cup soccer APP at the fingertip to the late night watching and eating strategy at the tip of the tongue, from the live broadcast to the prediction of the team winning rate.

Compared with the performance of other brands, men's clothing brands, which have always attached great importance to all kinds of sports marketing, are particularly low-key this year.

In terms of the current marketing exposure rate, only a jacket of men's clothing and MARCCASNE (maasini), a country renowned for the whole country, can be listed in the men's World Cup marketing list.

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< p > in this "a href=" http://sjfzxm.com/news/index_cj.as "world" < /a > cup marketing, a brand of men's wear has extended the existing style of hand writing. It has launched a 2014 brand new world cup brand new advertising film in CCTV's evening prime time and cctv world cup live broadcast platform.

Compared to the big handwriting and big production of some brand men's clothing, MARCCASNE (mash Cassini)'s World Cup marketing can be saved a lot, but its effective binding hot spot, creativity is infinite, relying on social media to achieve "small and broad" marketing effect.

According to Liu Hong, the brand director of MARCCASNE (makasini), in the first half year of the world cup, MARCCASNE (makasini) brand Department started the world cup marketing plan, taking the implementation of innovation strategy as the foundation and taking a new path. The brand advocated "being brave once" as the starting point, to see the psychology of urban youth, to find the resonance between the brand culture and the spirit of the world cup, to extract the offside elements in the football rules, and to put forward the interpretation of "offside" in the "rule of courage" and "surpass oneself" through the adaptation, so as to achieve the harmony with the world cup.

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< p > around the "offside" element, MARCCASNE (macassini) during the world cup, launched from online to offline, from "offside" to "offside variant", with interactive experience as the core of the "offside marketing", launched the exclusive world cup promotion, the new interpretation of an unusual brand special offside marketing, has won the target audience's collective pursuit.

The excellent performance of MARCCASNE (maasini) "offside" marketing has also rewritten the history of menswear brand marketing, and has brought a sample for the industry.

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< p > < strong > from "offside" to "offside variant", forming the world cup integrated marketing closed loop < /strong > < /p >.

< p > reviewing the "offside marketing" of the MARCCASNE (maasini) World Cup, MARCCASNE (macassini) has a tight layout, a proper strategy and a step-by-step operation, focusing on the two contents of "offside declaration" and "offside movement" to create a closed loop of integrated marketing.

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The focus of the event is modeled on the focus of events. As a laughing matter, I publish a set of "I love to be a lover of the east side, and I am all the success of the East." I am only a cup of tea, love, and life. I am Haibo, I do not rule who or who, I want only temporary happiness. Who is cleaner than me? With the brand Logo from the six angles of love, work, life, dream, world cup and fashion, the "offside" comic pictures and texts, through the interaction of micro-blog large and WeChat large, have focused on the netizens' attention for a moment, and quickly triggered the competition of netizens. < p > < < a href= > http://sjfzxm.com//business/ > World Cup < /a > in the early stage of the start, MARCCASNE (Mar Cassini) has all kinds of

Then, on the opening day of the world cup, MARCCASNE (makasini) launched its first World Cup Fashion Advertising blockbuster in the outdoors LED screens and video websites of all major cities. When "offside is not a foul, but I am closer to your goal than you are!" FollowMARCCASNE, "do yourself bravely once!" this "frequent offside" has become a hot word in social media when the positive energy lines appear frequently.

Then, the brand extends the concept of "offside" in communication, and sets up a special channel in its official website and mobile terminal. With the theme of "offside", I want to express "to be brave once" by netizens in the form of words, pictures and videos, and so on. For a while, urban youth's courage to express "offside" has become a new fashion.

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< p > when the "offside declaration" is hot to a certain extent, MARCCASNE (macassini) immediately launched the "offside movement", extending the online topic fever to online and offline product interaction experience level.

In addition to the online launch of the MARCCASNE (machcini) thematic fashion live interactive video show "variant" and "offside fun quiz", and continuing to ferment "offside variant" topic, online offline launched the "offside World Cup Carnival Night" in Lanzhou in July 5th.

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Liu Hong, the brand director of < p > MARCCASNE (makasini), said that through this series of integrated "offside" closed loop marketing, MARCCASNE (makasini) has achieved a high degree of adhesion between the brand and the target audience. During the world cup, the new summer entertainment promotion activities launched by MARCCASNE (makasini) hundreds of terminal stores nationwide have been well received by consumers, compared with the same period last year, the overall sales performance has been fully upgraded.

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< p > < strong > playing with social media to achieve "small and extensive" marketing campaign < /strong > /p >

< p > every world cup has brought about a revolution in the way of communication and promoted the pformation of marketing methods. In 2014, the new media in Brazil World Cup became the key to marketing.

MARCCASNE (maasini) is well versed in this way. In this "offside integration marketing", he successfully turned to social media. He specially planned for him to discuss the topic of "offside" and discuss the "offside guess" activities throughout the world cup.

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< p > using micro-blog WeChat and other social media, MARCCASNE (macassini) provides a "offside" social interaction experience for the audience. It supports users' attention and participation, ignites the pmission of product upgrading information, and firmly grasps the initiative of brand communication.

The full integration of communication content and platform makes MARCCASNE (maasini) become the focus of attention.

The deep interaction between MARCCASNE and the consumers has brought a marketing result of "small investment and big output" to the brand, which has become the industry's favorite story.

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< p > people in the industry say that the world cup is definitely a good card for marketing. It is easy to play this pair of cards, but how to sell it is very challenging.

Obviously, MARCCASNE (makasini) has played a good card in the hand. The key to the offside marketing lies in the precise insight of the consumer psychology. The best thing is that it fully utilizes the interaction and creativity of the social platform, interacts online and offline, effectively delivers product content, and leads the product to "offside" fashion.

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