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The Profit Of Department Stores Has Been Falling For Three Years. The Spanformation Of Enterprises Is Imminent.

2014/7/15 9:20:00 26

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Department Stores Profits Business Spanformation

Less than p ago, CSB Richard officially released the two report on the evolution of China's retail industry, the development trend of department stores (hereinafter referred to as the "report"). According to the report, since 2010, the operating profit of domestic listed department stores has declined for three consecutive years, and the spanformation of traditional department stores is imminent. On the other hand, the report also predicts that China will surpass the United States as the world's largest retail market in 2016. 
 status 
 profit declined for three consecutive years .
 yesterday morning, when the business reporter saw Wang Jing (alias), she was busy with her colleagues to discuss a new sales promotion plan as a marketing manager of a large department store in the main city. "Before that, our whole team has stayed up two all night." Wang Jing introduced that in July, the traditional consumption is off season. In addition, the popularity of the department stores in the first half of this year continued to be weak, and the popularity of shopping malls was quite cold compared with the same period last year. 
 and Wang Jing's experience has also been confirmed in the latest data released by the China National Business Information Center. In May alone, the volume of retail sales of 100 major large-scale retail enterprises decreased by 0.1% compared to the same period last year, and the growth rate dropped by 11.7 percentage points over the same period last year. After deducting gold and silver jewelry, hundreds of major retail enterprises increased by 5.2% over the same period last year, and the growth rate is still 3.6 percentage points slower than the same period last year. 
 according to the report released by CB Richard Ellis, since 2010, the average operating profit of 31 listed department stores in China has dropped from 13.6% to 12.4% in 2013, and has declined for three consecutive years. 
 according to the analysis of the report, the total growth of the total volume of the society has slowed down, the rise of diversified retail formats, the rapid development of online shopping, the rising of personnel and rental costs and other external factors have led to the shrinkage of domestic department stores in the past three years. 
 breakout > /strong > /p >
 reshape the core competitiveness /p >
 according to the report, it is imperative for department stores to improve their core competitiveness in order to get out of the current predicament. These include expanding the store network, expanding the scale of the chain, deepening the joint venture, gradually developing its own business, introducing new technologies, and building a full retail channel. 
 in expanding the store network, we can follow two paths: endogenous expansion and extension. In the process of endogenous expansion, it is suggested that department stores should adopt the two wheel drive real estate strategy based on their own conditions to balance their scale, capital and operational risks in the expansion process. 
 < < a href= > http:// > www.91se91.com/news/index_c.asp > > report > /a > also recommends that as a traditional entity retail terminal, department stores should firmly stick to their own store network and brand advantage, and March from local life and offline experience and service to online business, and move towards full channel retail across mobile, online and multi-level stores. 
 for the real spanformation of the department store industry, a href= "http:// www.91se91.com/news/index_c.asp" > retailers' Association < /a > Secretary General Li Yunyang analysis, the most important thing is that the department stores should constantly improve their own commodity management capabilities, and at the same time, tap the needs of the target customers as the core, attract consumers with the help of precise positioning, selected special products, meticulous service and creating a more comfortable shopping environment. 
 in addition, the report also predicts that there will still be huge room for growth in China's consumer market, and that China's retail market will remain double-digit growth. In 2016, China will surpass the United States as the world's largest retail market. 
 local survey 
 > a href= http:// www.91se91.com/news/index_c.asp www.91se91.com/news/index_c.asp > shopping center > /a > /strong > /p >
 reporter found through investigation combing, Chongqing commercial group of local commerce and trade "aircraft carrier" enterprise is also beginning to make efforts to experience the shopping center format and seek spanformation. As early as early last November, the first experiential project invested by the business group was opened by the Banan business community shopping center. It is reported that since the opening of the shopping center, a lot of traffic has been gained. 
 at the same time, reporters confirmed from the Tongliang county government that in mid June of this year, the Tongliang shopping center project, which was built by Chongqing business group, has also started tendering. It is reported that the total volume of the project is 370 thousand square meters, and there are commercial pedestrian streets, commercial and residential apartments, large shopping plaza, and five star hotels, high-end office buildings and other commercial formats. 
In addition to this year, in September of this year, the first stop Shopping Mall, the Sunshine Century Shopping Center, which was built by the Limited by Share Ltd of the Chongqing commercial group's Chongqing department store, will also meet with the citizens of the main city. P 
 according to the 2013 annual report of Chongqing department store Limited by Share Ltd, in the future, the company will get rid of homogenization competition through retail business mode innovation and technological innovation. It is estimated that 12 new outlets will be achieved in 2014, with a total operating income of 32 billion 666 million yuan and a total profit of 1 billion 20 million yuan.