Local Brands Play The Leading Role In Shenzhen 2014 Trade Fair To International

< p > < strong > the fourteenth China (Shenzhen) international brand < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" "http://www.91se91.com/" > "dress >" Trade Fair opened yesterday.

< p > yesterday, the fourteenth China (Shenzhen) international a href= "http://www.91se91.com/" target= "_blank" brand clothing "/a" dress Fair (hereinafter referred to as "Shenzhen trade fair") opened in Shenzhen Convention and Exhibition Center, attracting nearly 1000 famous brands in 18 countries and regions.

Gorgeous costumes and sexy goddess of the hot show, for the "design capital" Shenzhen adds a lot of color.

Shenzhen, which owns more than 800 independent brands, will also help to speed up the catching up of the world's major footsteps by taking advantage of the stage of service trade fair, turning from "made in Shenzhen" to "creating in Shenzhen".

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Shenzhen, the "women's clothing kingdom", will also hold the international big coffee IMG, and will host the Shenzhen fashion week in November.

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< p > < strong > local brands play the leading role < /strong > < /p >

Li Xiao, a local brand maker in Shenzhen, told reporters that the show had 60 sets of clothes of its own brand. The most expensive one was a dress of Xiong Dailin, with several SWAROVSKI genuine diamonds embedded, and the value of single piece clothing was as high as 100 thousand yuan or more.

"Last year was a French style. This year, the introduction of Italy elements is more creative and fashionable."

Li Xiao said.

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Su Yingbo, director of another local brand, said that the new brand introduced by the Shenzhen Italy fair was integrated with the Chinese style on the basis of P design.

She said that the design mainly adopts the international popular profile, and designs different clothing according to different people, such as tall and suitable for cocoon wear, and small and suitable for box clothing. The classic retro X shape is suitable for tall people.

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< p > to talk about the gap with international brands, she thinks: "brand power needs persistent precipitation, we can walk on the road is great.

China is a big market, so we are not anxious to go to the international arena, but we must do our best to design and innovate with our own characteristics.

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< p > < strong > create "Shenzhen Fashion Week" < /strong > /p >

< p > at yesterday's opening ceremony, vice mayor Chen Biao announced that Shenzhen fashion week will be held in Shenzhen in November this year.

It is reported that IMG owns, produces and represents 21 top fashion events in the world, as well as 18 fashion week in New York, Milan, London, Berlin, Tokyo and Sydney.

With the help of IMG's global resources and international top media, models, a href= "http://www.91se91.com/" target= "_blank" and designer /a, Shenzhen will bring Shenzhen fashion week to the top fashion week in Asia and even in the world.

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< p > it is reported that Shenzhen, with the reputation of "women's clothing kingdom", has nearly 1000 own brands, of which 200 are famous brands in China. Shenzhen women's clothing has a market share of over 60% in some major cities in China.

In 2012, the total sales volume of clothing in Shenzhen exceeded 160 billion yuan, and the profit rate and tax contribution rate of a set of < a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" were even higher than that of selling cars.

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Shen Yongfang, vice chairman of the Shenzhen fashion industry alliance and President of Shenzhen garment industry association, said that Shenzhen Trade Fair is an important platform for cross border design and brand communication of the fashion creative industry alliance. The three themes of this trade fair highlight independent innovation, exhibition pformation and cross-border cooperation, and further create a cross border and shared fashion platform, providing strong support for cross-border integration and pformation and upgrading of Shenzhen's fashion and creative industries. P

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