Qingshan Lake Area To Create Fashionable Weathervane For Knitted Garments

< p > < a href= "http://sjfzxm.com/news/index_z.asp" > independent brand > /a > + export to Europe and America + industrial scale nationwide fourth.

More and more new "labels" highlight the evolution of Qingshan Lake textile and garment industry base.

The industrial base, which emerged in the 90s of last century and mainly concentrated by farmers, is now moving towards the goal of "China's knitted apparel trends".

In 2013, the scale of the base industry exceeded 23 billion yuan, and more than 90% of its products were exported abroad, becoming the fourth largest industrial base of knitted apparel in the country.

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< p > because of the low starting point of the industry, Qingshan Lake textile and garment base has been OEM for a long time.

In 2008, the outbreak of the international financial crisis became the turning point of the pformation and development of Qingshan Lake textile and garment industrial base.

Under the influence of multiple factors such as shrinking market and rising cost, the development mode relying on huge output and profit has been difficult to continue. It is imperative to implement brand strategy.

In the interview, the reporter met the Hangzhou electricity supplier in the Qingshan Lake area.

The young entrepreneur who graduated three years ago started selling products from Qingshan Lake textile and garment industry base, and then made his own brand and clothing design studio, rapidly making the scale of the electric business of T-shirt, shirt and other products more than 100 million yuan.

The brutal market competition and the large number of "gold diggers" have greatly stimulated the brand development enthusiasm of the garment and textile base enterprises in Qingshan Lake area.

In 2008, Qingshan Lake area took the promotion of development level as the core and made the brand as the starting point, vigorously improving the industrial matching, upgrading the R & D design level, accelerating the pformation and upgrading of the industry, and striving to build the Qingshan Lake area into an important innovation and creative base for the garment and textile industry in China, the integration center of the Western garment textile industry chain, the national garment industry pformation and upgrading demonstration area, the Chinese knitting clothing design highland and the knitting clothing fashion trend publishing center.

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The evolution of textile and garment industry base in < p > < a href= > http://sjfzxm.com/news/index_z.asp > Qingshan Lake > /a > has brought about fruitful results.

At present, the construction of "China (Jiangxi) knitted apparel Creative Industry Park" has been accelerated, and a number of independent brands such as Huaxing and Pei Wei dream have risen rapidly.

Take Huaxing as an example, by introducing intelligent textile and garment production equipment, management system and clothing design system produced by Italy, France, Japan and other countries, the company continuously improves product quality and brand reputation, and exports to Europe, South Africa and other countries and regions.

In 2013, the company realized its main business income of 550 million yuan, with a total export volume of US $46 million.

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< p > according to the Qingshan Lake development plan, by 2017, the textile and garment industry in this area will strive to achieve 33 billion yuan in main business income and 3 billion yuan in profits and taxes.

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< p > [expert comment] < /p >

< p > take root in the field of subdivision to enhance competitive strength < /p >

< p > Yang Jine (Provincial Textile Industry Department): through the initial stage of development, Qingshan Lake knitting clothing industrial cluster, the division of labor between enterprises has already had a good foundation, and the agglomeration effect has been formed.

However, the lack of independent brands and over reliance on the export market remain a difficult problem for this industry cluster to be solved.

At present, the government of Qingshan Lake area is actively promoting the construction of "China (Jiangxi) knitted apparel Creative Industry Park". Some key enterprises in the cluster are also exploring the way of brand development, and actively try to expand the channel of e-commerce.

At the same time, around the links of fashion and design, the atmosphere of cooperation between enterprises, enterprises and professional institutes and design institutes of clothing is gradually forming.

We believe that with the advent of the era of deep subdivision of clothing, the knitted apparel industry cluster with distinctive characteristics will emerge.

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