Luxury Brand Cartire Is In The "Quality Gate". China Has An Unqualified Rate Of 100%.

< p > June 2014, the Zhejiang industrial and commercial bureau announced the results of the follow up random sampling of gold and jewelry. Among them, there were 5 batches of "Cartire" brand jewelry sampled, with 5 batches of unqualified products, with an unqualified rate of 100%.

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< p > Cartire is a famous French watchmaker and jeweler. Its "a href=" http://www.91se91.com/ "product" /a > includes advanced watches, jewelry, wedding and engagement rings, leather goods and other luxuries. It is well known in the industry. It has been praised by the king Edward VII as "the jeweller of the Emperor and the emperor of jewelers".

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< p > but this "emperor's jeweler" has recently been exposed by many media for its complaints by consumers.

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< p > for this reason, luxury industry experts believe that many luxury brands do not provide consumers with corresponding services and experiences in the process of absorbing gold in China.

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< p > < strong > > successive complaints > a href= "http://www.91se91.com/" > Event > /a > /strong > /p >

< p > May 2014, Shenyang consumer Liu spent 52 thousand yuan to buy Cartire women's watch, using 3 years, 5 times appear the needle stopped.

Cartire denied that the watch had quality problems.

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< p > March 2014, Nanchang consumer Mr. Lei spent more than 18 yuan to buy Cartire men's wrist watch, wearing less than 2 months, the watch fell off the head.

To this end, Mr. Lei found Cartire wrist counters to ask for return.

After negotiation, the other party refuses to return the goods and only agrees with the paid maintenance.

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< p > March 2014, Changchun consumers Mr. Zheng bought a Cartire watch worth 300 thousand yuan from South Korea. The appearance of the mirror was less than 2 years.

Businessmen have refused global joint insurance with watches exceeding the deadline. Mr. Zheng has to undertake the maintenance cost himself.

Mr Cheng believes that from the date of delivery, it has not exceeded the 2 years of the global joint guarantee period.

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< p > January 2013, Mr. Yang bought the Cartire blue balloons lady watch from the duty free shop in Xinluo, Seoul. After returning to Japan, Mr. Yang accidentally discovered that the Cartire blue balloon watch dial had nine o'clock direction and black time scale had foreign objects.

After testing, Cartire needs to open the case to clean up the foreign body of the dial.

Since then, Mr. Yang has found Cartire China aftermarket and duty-free shops in Xinluo, South Korea.

Cartire China's sales attitude is very tough, insisting that Mr. Yang can repair his watch and not be able to make any return and compensation in China, while the Xinluo duty-free shop in South Korea replied, allowing Mr. Yang to return to Korea in the near future, but the air ticket and all expenses need to be borne by Yang Xian.

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Except P watches, Cartire's other products have been exposed to quality problems from time to time in recent years.

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< p > June 2012, Harbin consumers Ms. Miao spent 11350 yuan to buy Cartire red boutique bag. When it was newly opened, it found that the skin on the edge of the bag was broken, revealing a white lining.

The seller said that the goods could be exchanged, but refused to return, insisting that the quality of the product was no problem.

Ms. Miao was rejected when she submitted to the shop assistant to inspect the product's quality inspection certificate.

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< p > July 2011, Mr. Sun bought a Cartire belt worth 5000 yuan, and after 1 months of purchase, there was a problem with leather buttons.

After spending 2000 yuan for maintenance, when picking up, he found a sweat stain on the belt.

After coordination, Cartire believes that the quality of the belt and after-sales maintenance is no problem.

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< p > < strong > development strategy is less than a href= "http://www.91se91.com/" > query < /a > /strong > /p >

At the same time, reporters noted that since last year, there were media reports that Cartire's 10 stores in China and its sales in mainland China declined for the first time.

After that, Cartire denied the news of the store.

But Cartire's development strategy in China has been questioned.

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< p > some experts believe that since last year, many luxury brands have gradually reduced their stores in China. Some brands have found that blind shops have great damage to the brand, and the management cost and operation cost are very high.

As a luxury product, we should focus on improving the efficiency of single store operation, do a good job in upgrading the existing storefront, and a large number of shops will only lead to a serious decline in brand value.

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< p > Cartire's "quality gate" and its development strategy in China have been questioned. "Economic reference daily" reporter sent a letter to Cartire public relations recently to look for an answer. However, as of press release, Cartire still has not replied.

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< p > < strong > > three major reasons for luxury brands appear frequently: lack of Service > /strong > /p >

< p > for the quality and service problems that Cartire products have been exposed for a long time, Zhou Ting, the famous luxury goods expert and President of the Institute of wealth quality, told reporters that the Chinese market has created a lot of profits for many luxury brands, which is a very important market for them. Thus, many of the big names, including Cartire, are doing a lot of sales in China.

However, in the process of absorbing gold, most luxury brands failed to provide Chinese consumers with corresponding services and experience.

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< p > "on the one hand, the quality of the product itself is defective; on the other hand, there are problems in the replacement service, too long maintenance time, and high cost, and the service attitude is also" watching the dishes ". Consumers have not paid enough money to get the respect they deserve.

Zhou Ting speaks frankly.

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< p > industry insiders told reporters that there are frequent reasons for the lack of services in luxury brands like Cartire in China, which can be attributed to three main reasons: first, the scarcity of intentional manufacturing of quality services, which makes consumers feel that this is the style of dealing with big brands; two, the provision of quality services will increase costs, while many luxury brands only regard the Chinese market as a "currency counting machine" and do not want to expand investment. Three, there is a shortage of high-quality service talents in China, and it is difficult for international enterprises to pfer foreign service personnel to China.

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< p > short commentary: not only the "emperor's jeweler", but also the consumer jeweler.

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