Wang Jiansi: How To Deal With Customers Who Only Try Not To Buy

< p > Wang Jiansi: the most representative shop expert in China's retail industry.

To assist several brands and shopping malls to build their own business schools and serve as chief lecturers.

He wrote "clothes should be sold like this", "sell nothing to sell anything" and "guide shopping".

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< p > many customers are very casual in buying clothes, especially female customers. They like to go shopping, often when they go to see where they are, and buying clothes is entirely based on their mood and imagination.

In addition to those who are usually busy at work and have no vacant shopping, most customers like to visit a lot of clothing stores when they buy clothes.

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< p > for those less than a href= "http://sjfzxm.com//business/" > try on "/a" several sets of clothes, do not say anything to turn around customers, guide to be honest with customers, ask customers to say the reasons for dislikes and their real needs.

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< p > salesperson can do this: < /p >

< p > shopping guide 1: "can this beauty help me before you leave?" < /p >

< p > Customer: "you say."

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< p > shopping guide 1: "I'm really sorry, but I didn't introduce it just now, so you are not interested in continuing to see it.

May I trouble you to tell me where are your main concerns for this dress? "/p.

< p > Customer: "the upper body effect is not as good as imagined.

(customers often say the real reason for resisting buying).

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< p > shopping guide 2: "Sir / madam, before you leave, may I ask you one more question?" < /p >

< p > Customer: "you say it!" < /p >

< p > shopping guide 2: "I have been shopping with you for about 20 minutes. Are you satisfied with my presentation?" < /p >

< p > Customer: "not bad."

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< p > guide 2: "thank you.

But I am not very satisfied with my introduction, especially when you mentioned that you want a longer skirt.

It's really hard to resist.

If you leave your phone number, I will inform you at the first time after the arrival of the evening, please. (ask customers to leave contact information, send customers away, and contact customers on time).

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< p > buying clothes is a risky business, because clothing is directly related to the image and self-confidence of the individual.

Customers will go to other clothing stores to make repeated comparisons before buying.

Therefore, it is normal for customers to leave after they have tried clothes without making purchase decisions.

However, if customers leave, customers may be snatched away by competitors, thus affecting their business.

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< p > before the customers leave, the shopping guide needs to seize the last opportunity to win the reason for hesitation or dissatisfaction of the other party, and ask the customer to give more valuable advice so as to make continuous improvement in the future work or to create some opportunities for shopping guides to take the initiative to contact customers, such as failing to answer good questions during the conversation and wait for the next reply.

When customers really leave the shop, the shopping guide must do a good job of sending off, and welcome customers to come again.

If the customer has nothing to say, he will go. The first thing to do is to review the correct way of introducing clothes.

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