World Cup Makes Nike'S Performance Exceed Expectations

Under the impetus of the 2014 Brazil World Cup related marketing expenses skyrocketing, Nike group, the largest sporting goods manufacturer in the world, has achieved more than expected market results. < p >

As of May 31st, the net profit of Nike group increased by 5.4% to 698 million US dollars in the fourth quarter of this fiscal year, which was higher than analysts' expectation of 0.75 US dollars. The net profit and earnings per share in the same period last year were US $662 million and US $0.73 respectively.

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< p > World Cup led Nike's fourth quarter performance exceeding expectations < /p >

Treveor Edwards, President of P Nike brand, emphasized that the brand has achieved good results in the European arena of Adidas, the main competitor, and has become "the first brand in the top 10 cities in Western Europe".

According to Euromonitor data, Nike's Western European sporting goods market share has risen to 12% in 2013, while Adidas has dropped from 13.2% in 2012 to 12.6%, and the gap between the two sides has narrowed further.

Analysts praised Nike's new product in line with the trend, so the market demand is huge.

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The income of emerging markets and central and Eastern Europe increased by 12% and 25%, respectively, to 370 million US dollars and 1 billion 80 million US dollars, and Japan's income was US $226 million, roughly the same as last year's P.

Besides football supplies, running, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > and women's wear are the main driving force for the fourth quarter performance.

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