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Chinese Garment Enterprises Will Accelerate Spanformation: But The Industry Is Still Shuffling.

2014/7/9 9:18:00 16

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Qipai Group Clothing Enterprise Hong Bingwen

has been dubbed "a href=" http://sjfzxm.com/news/ihttp://sjfzxm.com/news/index_cj.asndex_cj.as > net profit < /a > the men's clothing industry, which has fallen in the worst hit areas, is still in decline. Recently, Hong Bingwen, executive vice president of Qipai group, said in a recent interview with reporters that the homogeneity of the men's clothing industry is still shuffling, and the elimination will continue for one or two years. For this anticipation, the industry is optimistic that the differentiation of domestic menswear brands will take longer than two years. 
 compared to the "lowest valley", Hong Bingwen prefers to use the "shuffle" to describe the present situation of men's clothing industry. .
 from the actual situation, in this period of shuffling, the most direct performance is that the performance of companies continues to languish. In 2013, men's clothing enterprises, which reported a sharp decline in net profit, mostly remained in the first quarter of this year. Hinur and Wang Mu Wang net profit fell 78.6% and 24.3% respectively in the first quarter. In the three quarter of last year, the number of seven wolves who lost their first quarter net profit since 2006 has decreased by 31.3% and 39.9% respectively in the first quarter of this year. Although YOUNGOR's overall net < a href= "http://sjfzxm.com/news/index_cj.as" > profit < /a > increased by the real estate sector, the net profit of the brand clothing sector was 3.5% lower than that of the same period last year. 
 "there are so many similarities," Hong Bingwen said. "All Western-style clothes are made in suits, without their own characteristics." The homogeneity of the men's clothing industry is also becoming the main cause of increasing competition in the industry and the catalyst to accelerate the elimination of the brand of men's clothing industry. 
 not only is Qipai, but many listed men's clothing enterprises also share the same feeling. YOUNGOR has admitted in its 2013 earnings report that the slowdown in the apparel industry has intensified the white hot competition of homogeneous brands. Li said that the market is changing rapidly and competition is becoming more and more serious, which highlights the importance of product design and supply chain management. "This shuffle period may take more than two years." An apparel industry expert who declined to be named told reporters that China's clothing industry is not short of brand names. 
 in the homogenization of the serious market environment, it is understood that Qipai will push high-end products stores in the second half of the year, and the preferred address is Tianjin. In addition, Hong Bingwen said that the initial work of the company's listing is also in progress, and it is expected that seven cards are expected to be listed next year or the year after next. 
 in fact, homogenization is not a unique problem for men's clothing industry. According to Zheng Yaonan, chairman of the city beauty, whether sports or leisure, whether women's wear or men's wear, there are more and more people in the industry, and their homogenization in research and development, store management and other aspects is becoming more and more serious. Product line is too concentrated, and there is not much innovation. 
In the face of pressure, enterprises are also actively seeking change. Semir, a casual wear brand, regards children's industry as an important force. A few days ago, Semir said in its investor relations activities that in the future, the company will integrate resources through the investment in animation, film and television, children's education, Internet services and other related children's cultural and educational industries, and spanform the company from children's product providers to online, offline integration, product, education, and cultural dissemination of children's industrial integrated service providers. 
 it is worth noting that Semir has suspended its stock market since July 3rd last week because of its plans for foreign investment. Recently, Semir announced that the two sides had not reached an agreement on the specific terms of the spanaction because of the planned foreign investment matters, and decided to suspend the foreign investment. For this reason, the reporter tried to contact several heads of Semir, but as of press time did not receive a response.