Italy Luxury Brand Caruso Officially Enters The Bund Financial Center

< p > July 3rd night, < a href= "http://? www.91se91.com/news/index_p.asp" > Italy < /a > Top Men's clothing manufacturer Caruso formally signed an agreement with Fosun Group, decided to enter the Bund a href= "http:// www.91se91.com/news/index_c.asp" > financial center < < > >, set up its first store in China.

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The Shanghai store with "P >" Caruso will be the largest in the world, even more than the stores in Milan and New York stores.

There are two reasons: one is the support of our shareholder Fosun, and the two is very optimistic about the Chinese market.

Caruso chairman and chief executive officer Umberto Angeloni said.

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< p > Angeloni said, "a href=" http:// "www.91se91.com/news/index_c.asp" > Caruso < /a > ready to open two stores in China, Beijing and Shanghai each, Shanghai store address is located in the Bund financial center luxury center area.

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< p > Wu Yang, President of the Bund financial center BFC, pointed out that Caruso is a private high-end custom brand, which is oriented to high-end people. It provides high quality materials and services for consumers, and provides innovation according to different needs of customers.

Therefore, in terms of location, the the Bund financial center just fits the image Caruso wants to express.

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In September 11, 2013, P, senior vice president of the Fosun Group, Zhong Lei, general manager of the international development department, and Umberto Angeloni, chairman and chief executive officer of Italy's top men's clothing manufacturer, jointly announced that Fosun increased its capital to acquire the 35% equity interest of the brand, thereby finalizing the first large list of the top luxury brands in Europe of Fosun's investment in Caruso.

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Since P was completed in September last year, Caruso has been constantly adjusting its development strategy to target more international markets.

With the help of Fosun, Caruso's "China plan" is also proceeding smoothly.

Angeloni said he and his team have traveled to China several times in the past few months.

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< p > according to Angeloni, Caruso will open shop in New York in October this year. It will open a store in Milan next January to complete the goal of opening a store in a metropolis of the world every six months, and make sure that all stores are full of characteristics with sufficient preparation time.

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< p > Angeloni admitted that when he decided to sell some of his shares to Fosun, he had had four considerations, and now it seems that his prediction was correct.

First of all, Fosun's founders are entrepreneurs. They are entrepreneurs who develop step by step from their own businesses and expansion. Therefore, they are also more likely to get along with entrepreneurs.

And I am an entrepreneur myself. This is my goal. Secondly, Fosun's entrepreneurs are the ideal customers of Caruso in China. Their circles will also have the same type of people. Third, they have been involved in various industries, such as media, real estate, medical care, pension and so on. This is very helpful to contact with high-end people in various industries. Finally, when they are undertaking the acquisition plan, they not only look at the development plan, but also look at the ambition and vision of the target business, and are willing to become an enterprise of No.1 in the industry.

These are consistent with my ideas.

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When p talked about the specific progress of Caruso's China business, Angeloni described it as "very good".

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< p > "in fact, since last September, we have dispatched 5 senior tailors to China, and the number of customers will increase by about 10 each time.

Chinese consumers give me a very good impression, mostly belonging to the same type, that is, young and confident entrepreneurs, and seek authoritative clothing. "

Angeloni said, "in China, our marketing strategy relies on word of mouth, which starts with the founder of Fosun, and the results are very significant."

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