Yalu Home Textile: Excellent Quality Wins Consumer Trust

< p > with the change and development of the times, bedding can show people's pursuit of practicality and fashion.

Since its establishment, Dongguan Yalu Home Textiles Co., Ltd. has been focusing on fashion and practicality as the core of product development.

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< p > > a href= "http://sjfzxm.com/news/index_x.asp" > Yalu home textiles < /a > as the main business direction of the research and development, design, production and sales of bedding, furniture and clothing, high-end pantyhose and thermal underwear, and adhere to the principle of originality as the development principle, and form products with core competitiveness in modularization, individuation, fashion and branding.

Its R & D idea combines modern fashion and classical charm, produces beautiful products and atmosphere, and can reflect the noble quality and win the favor of many consumers.

After more than 10 years of enterprising, Yalu home textile has become the first brand of large chain supermarket super home textiles.

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< p > Yalu home textile has always taken the branding way. At the same time, it has continuously developed series of products with "core value", such as "cotton four piece sets, luxurious demeanor four piece sets, cotton satin four pieces, Satin Jacquard four piece sets, boss seats, royal style floor court court accounts, elegant Mongolia bags, Royal ice mat and other products, all of which are listed immediately, and are immediately sought after by consumers.

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< p > Yalu home textiles in order to understand the pulse of the market, and timely grasp the feedback of consumers, in mid April 2014, the top leaders of the company were divided into two parts to conduct field trips to the shopping malls in Southern China, and to understand the market in depth.

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< p > > a a href= "http://sjfzxm.com/news/index_x.asp" > team < /a > led by deputy general manager, Lin Jian Hui, including sales department, purchasing department and design department, and so on, came to Guangzhou City, Jia Jia Bai, Sheng Di Yue, Sanyuanli Yi Chu, new city Carrefour, eastern suburb of yexu, Xintang, Xintang, where we investigated the price, market share and consumer satisfaction of the products, and found that the market share and sales volume of Yalu home textiles reached over 20%.

Another team was led by Lin Dong, deputy general manager of Li Qingfeng, Yang Weidong, director of sales and logistics director Qiu Yangzhe, together with production department, sales department, commodity inspection department, commodity department and purchasing department colleagues. It inspected Shenzhen Huafeng people's happiness, Shenzhen Xixiang Carrefour, Shenzhen Longhua big RFA, Shenzhen Longhua Huarun million, Dongguan Changping shopping mall, Dalang mart and other places. From the data, we can see that Yalu home textile market share and sales amount to 30%, all these data show that the Yalu brand is highly recognized in the minds of consumers.

In the rapid development of home textile industry, traditional marketing channels have been unable to meet the needs of the market. Many enterprises have been keen to discover the value and development prospects of the Internet, and seize the opportunity to open up e-commerce.

Yalu home textile also takes the time to adapt to the trend, and its "source Tong Lin" brand has long been in the Tmall mall, and has achieved good results. Other cooperative platforms such as Dangdang and the only product group also have excellent performance.

It is expected that in 2014, the turnover of Yalu electric business can reach 100 million, accounting for 8-10% of the company's total sales.

By 2016, it will reach 3 hundred million of the total network sales, accounting for 20% of the total sales of the company.

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