How Does Coach Break Through In The Luxury War?

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< p > I just went to Germany recently and visited Kadive, a famous luxury department store in Berlin (KaDeWe). Although the department store has adjusted its ownership and business strategy, it now relies more on foreign tourists than on local consumers, but it is still a dream shop. There are many famous men's and women's wear brands here, most of which are not available in other department stores. Peck & Cloppenburg, as a national monopoly chain in Germany, firmly grasps the management rights of major brands. As far as I know, Germany is the only country that the main fashion suppliers have refused to sell products in department stores, although several major household brands, such as Vileroy & Bosch, Lu Chentai (Rosenthal), Meissen, and other home appliances brand, are still available in these department stores. But in card view, it is surprising that every product of Mike Coles's Michael Kors brand will be displayed, whether it is a lady's handbag, watch, dress or a href= "http://www.91se91.com/". < /p >
Under the wise leadership of Mike Coles CEO (John Idol), as seen by P, the company has achieved rapid commercial expansion, and the shopping malls are located in the prime locations of New York, Columbus Square, New York, London and Paris. By the end of 2014, Kors is expected to add 500 more on the basis of 1560 existing stores. In addition, the company is opening its own store. At present, self and authorized stores have already reached 550, and 150 watches and jewellery shops are being opened in the year. The company's management believes that the number of such shops will reach 500 in the near future. The company also further promotes the plan of opening duty-free shops at the airport. At present, it has 50 such stores. As a real start in 2002, < a target= "_blank" href= "http://www.91se91.com/", "designer /a", can make such a rapid expansion really shocking. At present, the brand's public popularity is as high as 89%, far beyond the famous brands such as Gucci (Gucci), Burberry, Prada (Prada) and Ralph Lauren (Ralph Lauren). < /p >
Compared to P, Coach Inc., founded in 1941, is famous for its handbags, accessories, luggage and leather goods, women's wear and men's wear. However, the company is undergoing a major transformation under the leadership of its new president Victor Luis (Victor Luis) and the new Executive Creative Director, Stewart Stuart (Vevers). The company will turn off 70 unprofitable stores (the company has 1011 stores in operation), and will close and integrate some discount stores. The discount store has been the focus of management led by Ray Frankfurter (Lew Frankfort). However, Ford Frank has retired to the two line as the executive chairman of the company. The company will no longer focus these stores on promotional activities as they used to. Its management plans to launch a new concept store later this year, and will also look for a new flagship store in New York. < /p >
The reason why P has carried out a series of changes is that it is affected by the intensification of competition and the promotion of Mike Coles's brand awareness. In addition, another brand, Kate Spade, is adding new ideas to the ladies handbag Market. It was this company that launched the 4S square nylon handbag in 1993, and it was on the road to success. Kate Spade developed rapidly under the management of Craig Levitt (Craig Leavitt) and Deborah Lloyd (Deborah Lloyd) and became an independent listed company in 2014. The company has entered 80 shopping malls in the United States, with over 400 pavements, and over 100 overseas stores, and plans to open 35 new stores in 2014. < /p >
< p > > a href= "http://www.91se91.com/" > "Cox Chi" /a "although in shrinking front, in order to win back its core customer group, it still has a lot of work to do, but many other designers who are not mentioned are trying to develop their own world. I respect John Indur. He is a very cautious businessman, but his rapid expansion may lead to excessive sales of the brand. Let's take a look at Kate sbee. They are not only innovative in design, but also famous for their brands. Now, many sharks are ready to swallow the market share of the company. But frankly, how many bags can a customer's closet put down? < /p >