The "Fast Fashion" Brand Of Imported Garments Has A High Reject Rate.

< p > recently, < a href= "http://sjfzxm.com/news/index_p.asp" > AQSIQ < /a > published the white paper on the quality of imported clothing products in 2013 in its portal website, and announced the statistical data of the import and export inspection and quarantine institutions in all parts of the country in the inspection and supervision of imported garments in 2013, and the relevant product quality and safety information.

China economic net reporter learned that the test results showed that many "fast fashion" brand safety projects failed rate higher.

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< p > China economic net reporter learned that in 2013, the entry and exit inspection and quarantine institutions of the whole country carried out a total of 57793 batches of imported garment inspection, an increase of 22.08% over the same period, with a total of 105 million 281 thousand and 200 goods and 113.29 tons, with a value of 1 billion 10 million 219 thousand and 300 US dollars.

Among them, the 22472 batch of imported garments was sampled and the sampling rate was 38.88%, and 1859 batches of quality and safety unqualified goods were detected, amounting to 530 thousand pieces, with a value of 10 million 320 thousand US dollars.

The failure rate of sampling inspection for imported garments was 8.27%, down 0.39 percentage points from 2012.

The unqualified rate of Chinese labels was less than 10%, a sharp decrease compared with 2012.

The inspection of imported garments includes inspection of appearance and quality and safety. The main defects are fiber content, color fastness, pH value and Chinese identification label.

The test results also show that many "fast fashion" brand safety projects have a high rate of disqualification.

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< p > in recent years, with the improvement of living standard of "a href=" http://sjfzxm.com/news/index_p.asp "residents" /a ", the consumption enthusiasm for high-end brand clothing has been stimulated.

Influenced by the weakness of European market, international luxury brands and fast fashion brand clothing have entered the domestic market.

With the increasing import volume, the safety and quality problems of imported garments are also increasing.

On the one hand, the "fast fashion" brand adopts the global unified logistics mode and the buyer system, lacking strict quality control links and testing for Chinese standards.

Some fast fashion brands only need 14 days from demand research, design, production to the sale on the shelves, which is not enough to complete the inspection of the Anne circle project. Most of the fast fashion brands adopt the buyer mode, and the products can not be determined at the time of production, so it is difficult to detect according to the mandatory technical specifications of our country.

On the other hand, the strategy of "fast fashion" is built on the advantage of cost performance, and the cost of single product is low. Therefore, even after being unqualified, it can not give enough warning effect to the product to be returned or destroyed.

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< p > in addition, the target customers of "fast fashion" brand are more sensitive to price factors, less concerned about the project of Anne Wei, and consumers are generally not aware of the extent of harm to the clothing product Anne ring project. Therefore, "fast fashion" brand is still popular despite repeated exposure.

At the same time, "fast fashion" brand often has a strong marketing and public relations team, after problems occur through media PR, returns and other methods to reduce adverse effects, and maintain consumer loyalty.

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< p > China economic network reporter also learned that, from unqualified items, the proportion of fiber composition failed to account for the highest proportion of all unqualified items, reaching 49.96%, followed by color fastness, 30.72% unqualified ratio, 15.76% unqualified pH value, 5.65% unqualified formaldehyde content, and 0.81% and 0.11% decomposable aromatic amine dyes and odor.

Judging from trade countries and regions, the largest number of quality and safety batches originates from Italy, accounting for 16% of all unqualified batches, Bangladesh ranks 14.4% for 14.4%, and India and Turkey are third, 12.2%.

Morocco, Korea, Japan and other countries did not enter the top ten countries of import clothing trade, but the number of unqualified batches ranked the top ten, and the quality problems were more prominent.

From the point of view of the import clothing category, the 22472 batch of imported garment products sampled mainly include four categories of infants and children's garments, shirts and T-shirts, pajamas and underwear. Among the four batches of the imported products, the highest is the 2282 batches of shirts and T-shirts, 50.89% of the unqualified samples, and the other three types of products are relatively low, with 474 batches of infant and children's clothing, 380 underwear and 123 pajamas, respectively, accounting for 10.57%, 8.47% and 2.74% of the total unqualified batches.

In addition to the above four products, other categories of imported garments 1225 batches, accounting for 27.32% of the total unqualified batches.

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