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"Marketing" And "Selling": Which Is More Important?

2014/7/5 20:08:00 10

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I think, < < a href= "http:// www.91se91.com/news/index_c.asp > > marketing < /a > is like" blossom "," sales "is like" result ". It's hard to get results without flowers. No result, just blooming, useless. For small and medium enterprises, "marketing" and "sales" are very important. 
 however, many bosses tend to focus on one and ignore the other, which forms a vicious circle: the more biased you are, the worse your performance is; the worse your performance, the more biased you are. 
Although P clears the difference between marketing and sales, many bosses are still unable to realize that they are laying particular stress on one aspect. The following is a list of symptoms. 
 heavy "a href=" http:// www.91se91.com/news/index_c.asp "> sales /a >" light "marketing" many bosses. .
 often with good products, a large number of recruiters are recruited, and then they want to sell their products in large quantities. 
 this boss has a puzzle: why do I have such a good product but can not sell it? Why do I recruit so many salesmen, but I always fail to perform. The key reason is that such a boss has not yet done "marketing" to think of selling well, not impossible, but too difficult. 
 in recent years, China's < a href= "http:// www.91se91.com/news/index_c.asp" > Enterprise < /a > is very popular in learning sales skills. Jo Gilad, the greatest salesman in the world, is highly respected. Jo Gilad's idea of "selling anyone at any time, anywhere, and any product" has deeply affected the vast number of Chinese enterprises. 
 Jo Gilad's sales spirit and sales skills are of course a good thing to learn. However, while learning sales, please do not forget the marketing. Jo Gilad's sales were well done, but also for one reason: the car he sold was Chevrolet, the largest brand of General Motors Group, and the marketing momentum of the brand was healthy. 
 in real marketing, the most popular topic among marketing people is "selling skills". The boss of large and small stores and the owners of various kinds of enterprises ask for the most advice from outside people. There is no such awareness: since you are the boss, you should not only think about sales, but also think about marketing issues, such as how to create higher added value and so on. 
 in fact, the reason why marketers value "sales" rather than "marketing" is related to the experience of many bosses: most bosses sell their products. Before thinking about how to sell products, after being a boss, though their identity changed, the thinking formula did not change. It can be said that the essence of these bosses has not changed, but it has become a big salesman from a small salesperson, and does not have the way of thinking of an operator at all. 
 the boss who emphasizes "marketing" rather than "sales" is relatively rare. .
 marketing is almost impossible to achieve sales. For example, Coca Cola Co doesn't need to bottle coke with consumers at all. We all run to buy Coca-Cola. 
It is unrealistic for small and medium-sized enterprises to make Coca-Cola brand imaging in P. Therefore, we still need to have a sales team with a fighting force to continuously improve our sales ability and sell our products better. 
 here, we use a simple formula to show the effect of "marketing" and "sales" on performance. We hope that SMEs will have the same importance in marketing and sales. 
 when the marketing and sales capabilities of enterprises are improved at the same time, the result is not additive but multiplicative. 
 performance = marketing * sales 
 if you want the result to be 100 points, you have the following three directions: 
 marketing is only 1 points, making sales to 100 points; 
 sales only 1 points, marketing to 100 points; 
 strive to achieve 10 points in marketing and 10 points in sales efforts. 
 most companies that really have big dreams will choose third directions.