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The two parts mentioned above are some of the ways to improve the visibility of enterprises and some mistakes that can be easily entered in the process of improving the visibility of enterprises. Here, I want to talk about some principles that should be followed when improving the visibility of enterprises.

The so-called means should be guided by such principles.

First, simple enough, you must make sure that your task now is to establish fame, tell people who you are and what you do, that is enough. That is to say, the first thing to solve is to be familiar with your face. Don't expect too many things to be expressed in advertisements. Let consumers even remember how many production lines and processes you have. These are all questions of the future. Your main task now is to shout out loud: I'm coming!

Two, go straight to the theme as little as possible, all the creativity is blasting around the product.

When he came on the market, he skillfully used the homophonic "Uncle four" to make it. Although it was a bit vulgar and teased, it directly highlighted the name of the brand. The whole idea was launched around the name. Do you think consumers can't remember the four uncle?

Three, the most important and the most prone to make mistakes -- surprisingly, if you want others to remember you, you will move your mind to make yourself different.

The American family life-insurance company (AFLAC) initially advertised for more than 10 years, but few people remembered this company until they had the quack of ducks.

"Gua!"

Voice as creative.

This is a little crazy.

When you read AFLAC out loud, it sounds like a duck, so they dare to introduce the duck's quack into creativity. When others are talking, there will always be a duck interrupting.

This is crazy, childish and unconventional in the eyes of ordinary people. It has been a great success. In the six days of advertising, the number of visits to AFLAC website is more than that of the previous year, and the total sales volume has increased by 55%. 91% of Americans know AFLAC. What is more interesting is that 1/3 does not mean AFLAC, but rather like a duck. Not only that, but the AFLAC duck has become a popular image. People always shout AFLAC from time to time, which is equivalent to tens of thousands of dollars worth of free advertising.

The acquisition of nature is closely related to the decision-making level of AFLAC, because he knows that what he needs now is popularity. No matter what he uses the Internet or any other way, as long as other people can know his company's name, it is precisely because of their reason that they have contributed to the daring of the creative people.

When others use beauty, you try to use bald men. When others say, you try to sing.

The most illogical is that advertising is the most logical and consistent with the logic of online advertising communication.

Four, who is the protagonist of advertising can not ignore products for creativity, especially the first appearance, it is better to display the product fully, the product as the protagonist of the whole creation, enlarge, of course, this is not like advertising, just let the product fly on the screen, but clever display.

Five, repeated memory points are most easily attracted and touched by details. In people's minds, there are often some episodes of broken chapters. Maybe you have forgotten the specific content of a movie, but you have a new memory of a plot inside, such as the plot of the little horse's biting on the wood stem in the hero's true colors.

When an advertisement is finished, you must have a detail or picture or language to let the consumer remember that the farmer's orchard "shake before drinking" is a very good example of memory.

In addition, people need to remind memory, for the first time to deal with others, in order to let others remember you, you have to appear two times more than your own name, remember that in online advertising, there is only one brand name is definitely a mistake, you have to appear more than two times, consumers will be able to see, do not be afraid to repeat, rather than less.