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Jingdong Launched A Crowd Raising Business Netizen Tucao Like Group Buying

2014/7/5 8:52:00 34

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Jingdong Crowd Raising Business Group Buying

yesterday, Jingdong financial announced the launch of the crowd raising business "congregation", and users can participate in the production and pricing of Jingdong's crowd raising projects through "congregation". Public funding is also the fifth major business segment launched by Jingdong finance following supply chain finance, consumer finance, payment services and platform businesses. 
 < < a href= > http:// > www.91se91.com/news/index_c.asp > > > > /a > > the first phase of the project has 12 projects, of which 7 are intelligent hardware projects and 5 are popular culture projects. Users can log on to Jingdong financial "I want to raise chips" channel to get more details. The common features of these 12 projects are novelty and fun. For example, they can control colors, brightness even with Bluetooth switch bulbs, and Wang Feng's bird nest concert, "small era 3: thorn gold era" crowd raising projects. 
 Jingdong financial > a href= "http:// www.91se91.com/news/index_c.asp" > public financing business < /a > director Kim scale said that for investors, you can find projects that you are interested in, participate in the initial stage of product design, production and pricing. For fundraisers, Jingdong will make use of its own supply chain and resource integration capabilities to help them grow rapidly. 
 it is understood that < a href= "http:// www.91se91.com/news/index_c.asp" > Jingdong < /a > Finance has formulated relevant systems in the protection of user interests. First of all, it is to examine and screen the background and integrity of fundraisers in order to protect the interests of investors. Secondly, the funds raised will be monitored and earmarked for special purposes. Finally, the rating mechanism will be introduced to protect the spanparency of information between fundraisers and investors. If the amount of public funding is not set, the project will not start and the funds raised will be returned to the investor. 
 Ari, senior analyst Wang Weidong, believes that the biggest difference with other platforms is that Jingdong finance will predominate the position of the e-commerce platform in the industrial chain, changing the pure sales platform to the incubator platform from creativity to mass production, and subvert the traditional electricity supplier mode. 
 > there is no difference between netizens' Tucao and group buying. 
 however, some projects on the first batch of "congregation" also triggered netizens Tucao, such as "small time 3: thorn gold era" crowd raising project. The subscription amount of the project ranged from 49 yuan, 69 yuan to 89 yuan, and the public return can be obtained in July 17th "small time 3: thorn gold era" movie tickets and limited edition T-shirts. Some netizens said that the so-called "crowd raising" is actually no difference from the group buying movie tickets, which means that the Jingdong sold advance tickets to the netizens who had identified chips in advance, without any sense of participation or interaction. 
 > industry point of view do not play bad crowd raising 
 a person in the industry said that the product launch by Jingdong was intended to allow users to participate in the reverse deep customization of products, and enhance user stickiness. However, movies, concerts and other cultural products are obviously not suitable for product crowd raising, because such products have been finalized and users have hardly participated in space; in terms of hardware products, the user participation is limited in space estimation, because it is difficult for project sponsors to take account of the ideas and requirements of each person who identifies chips.