Experience Of Novice Investing In Shopping Malls

< p > < strong > shopping mall counters are more complex than those of stores. < /strong > < /p >

< p > in many people's eyes, it is very easy to make a special shop counter than a franchised store.

The salesperson is managed by the shopping center, and the goods are provided by the manufacturers.

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< p > "shopping mall counters are completely different from specialty stores. In fact, shopping malls are much more complex than stores."

The director of Investment Department of one hundred shopping malls totally negated this view.

He said that the operation of franchised stores is relatively simple and the cost accounting is relatively simple.

In addition to normal operating costs such as rent and staff wages, the difference between the purchase price and the selling price is profit.

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< p > shopping malls are different.

Because most department stores now carry out the point of point system, different brands, different regions, the market rate of discount is different, and every sales promotion activities, shopping malls rate will fluctuate, the difficulty of cost accounting will increase.

"Now that the sales promotion activities such as shopping and shopping are increasing, the cost accounting of the counters becomes more complicated, the profit points are more concealed, and the professional requirements are raised. Otherwise, when the time comes, the profit of the counters will not be clear."

A person in charge of the counter said.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > mature brand < /a > easy operation > /strong > /p >

< p > of course, the most important thing is whether the brand can be recognized by consumers who are shopping in the mall.

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< p > "not a href=" http:// "www.91se91.com/news/index_c.asp > shopping malls earn less than /a, your counters will make money."

A shopping mall official said that many newcomers often saw that the fame of the store ran away without considering the brand itself.

He said that many newcomers tried desperately to squeeze into the famous shopping malls, and were eliminated in six months.

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The low discount of P manufacturers really attracted some beginners.

In fact, the more brand new, the more difficult it is to promote the market, and the lower the market return.

"Wenzhou people have a high degree of loyalty to their brands and accept new brands rather slowly, even if they are some well-known international brands. Wenzhou people will not buy them."

A brand shoe agent indicates that the relatively mature brand is relatively easy to operate.

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< p > of course, the initial investment of mature brands is far greater than that of non mature brands.

Moreover, the market threshold is getting higher and higher. Some immature brands are hard to enter.

"General small brands, shopping malls are basically not allowed to enter, and the location does not conform to the same can not enter......"

The screening conditions of shopping malls are also very demanding.

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< p > < strong > novice road a href= "http:// www.91se91.com/news/index_c.asp" > risk > /a > no less /strong > /p >

< p > store counters carry out the point system, how much to buy, how much the shopping malls are divided, and the risk of investment does not seem to be large.

But in fact, it is not as beautiful as it looks.

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< p > shopping mall counters are quite challenging, especially if the novice is on the road. If they still operate immature brands, the risk will be even greater.

"There are several adjustments to the sales counters every year, and the sales performance is not ideal. There is a danger that they will be driven away".

One agent said.

According to incomplete statistics, the number of new brands has reached 70% from the counters that have been removed from shopping malls in recent years.

Once the cabinet was withdrawn, the initial investment was completely wasted.

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< p > for newcomers, brand marketing is also a big problem, with marketing power to do well in marketing, otherwise the performance will be difficult to get up.

It seems that the novice must be a shopping mall counter.

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