The New Marketing Method Of The World Cup Of Shanshan Clothing

< p > besides war, the big event that can attract global attention and be crazy at the same time is not the Olympic Games. It must be the world cup.

This summer, the most public frenzied event is the killing of 32 top teams on the other side of the ocean for honor.

This event, which can cause universal Carnival and can be written into their memory, is not only a sporting event, but also an important opportunity for major enterprises to intervene in brand communication.

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< p > in the face of such a competition, < a href= "http:// www.91se91.com/news/index_c.asp" > Shan Shan clothing > /a > farewell to traditional marketing concept, using Internet to respond quickly, not only on the electronic business platform, launching the World Cup theme polo, which is the same color as the popular team uniform, but also using micro-blog and WeChat platform to interact with the hot topic of the world cup, and establish the deep connection between the brand and the users.

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< p > strong > big data thinking is the first step of marketing occupation < /strong > < /p >

< p > in terms of product formulation, the company's electricity supplier Department analyzed the Taobao index at the beginning of the year, and found that the search heat of the keyword "World Cup T-shirt" showed an upward trend with the approaching of the world cup.

As a result, the Department responded quickly, and launched 40 thousand world cup popular color POLO in Tmall and Jingdong, and optimized the key words such as the world cup after the products were put on shelves, so that the products could be presented more effectively to consumers.

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< p > in the field of brand communication, the planning department also pays close attention to the trends and indexes of various topics in the world cup on micro-blog.

At the beginning of May, a group of German teams on micro-blog wearing HUGO BOSS suit men's photos gave the original inspiration of the new media operation team.

Since then, the heat index of micro-blog on "men's God" and "handsome" is getting higher and higher. Based on the judgment of these details, the team has chosen and launched the world cup's first Shuai in the micro-blog and WeChat platforms in a timely manner.

Another major reason for this topic is that it is now an era of male consumption. Topics related to men's color are more likely to attract users' attention.

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< p > < strong > the topic of male color has aroused heated debate. < a href= "http:// www.91se91.com/news/index_c.asp" > brand < /a > take the opportunity to implant < /strong > /p >

< p > in this era, technology determines the development of media and determines the speed of information pmission.

Ten years ago, the cycle of information pmission was one day.

Five years ago, the cycle of information pmission was one hour.

Nowadays, the cycle of information dissemination is one minute, or even shorter.

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< p > and micro-blog's open media attribute makes a href= "http:// www.91se91.com/news/index_c.asp" > platform < /a > more free speech, faster dissemination of information and easier to form hot spots.

Therefore, when the world cup first Shuai Shuai, a male attractive topic, was launched online, the viral pmission of the topic was quickly realized through the interaction of the red man and the award.

At the end of the activity, the audience reached 2 million 815 thousand, and 122 thousand people participated in the topic interaction and discussion.

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< p > of course, for Chinese fir clothing, it is not the end of the day to set off a topic on the new media platform.

When the topic is heated, Shanshan clothing also takes the opportunity to introduce the clothing rules that are sought after by the netizens, and implants the fir suit and other related contents into it. In the entertainment and interaction, it imperceptibly lets users pay attention to the brand of Shan Shan, thus realizing the memory of the brand in its brain.

On the other hand, the initiation of the topic also created the opportunity for the official micro to recommend Tmall products.

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< p > < strong > keep pace with the trend. Multi platform real-time marketing aims to break away from < /strong > /p >

"P > world martial arts is fast breaking, and the rapid dissemination of information on the new media platform also forces enterprises to pay more attention to the effectiveness of brand communication.

For this point, the breakthrough in the world cup marketing is also a battle to test the reaction ability and creative ability for all brands.

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< p > as a member of many brands in the world cup, Shanshan clothing also closely catches the dynamics of the golf course.

Any situation that may cause concern and spread the brand will become the source of team creation.

For example, on the day of the end of the group competition, the team created a series of sensational posters around the theme of the group competition, attracting users' attention with emotion.

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< p > of course, "no sound, no good play can't come out".

For marketing, "no platform, no good marketing can not play."

In the absence of much investment, Shanshan clothing not only made good use of micro-blog and WeChat platform for brand communication, but also actively utilized other good media relations, such as Huayi net, China fashion brand network and other platforms.

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< p > finally, in the footsteps of the stars to pursue the championship, and the enthusiasm of the public watching the stadium is still crazy, Shanshan clothing will also advance in the marketing of the world cup. Through a better creative and in-depth communication, let the brand and the users talk about a deep love.

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