World Clothing Shoes And Hats "Help Enterprises Wintering" Series Of Reports Six

From outside to inside: policy direction to enterprises -- the world clothing shoes and hat net "help enterprises wintering" series of reports six, although this sudden winter, the duration is not yet known, but for enterprises, it is an excellent opportunity for their pformation.

When the foreign market is sluggish, we can grasp the national policy in a timely manner and open the door of the domestic market with various preferential conditions.

After all, walking on two legs is a steady step.

Since 1998, the state has begun to put forward the policy of "expanding domestic demand" at that time because of the Asian financial crisis, which led to the deterioration of export environment.

In 2006, it again proposed "stimulating domestic demand and expanding consumption".

In 2008, the outbreak of the financial crisis in the United States spread to the whole world economy.

The state has introduced ten more specific policies to expand domestic demand. Although these ten policies are not directly related to the clothing and footwear industry, all these policies benefit from the basic industries in the economic system, such as electricity, highways, finance and so on, and these industries are closely related to the clothing and footwear industry.

No doubt, while driving these basic industries to overwintering development, clothing and footwear enterprises will also benefit from them.

To expand domestic demand and shift the focus from overseas to inland, is an important way to ensure the survival and development of enterprises in the winter.

However, for enterprises already accustomed to export trade and accustomed to dealing with all kinds of foreign bosses, exporting to domestic sales is not an easy task.

First of all, a large number of export enterprises will be pferred from the mainland to the domestic competition, which will undoubtedly make domestic competition more intense. Secondly, in terms of specific operation, financing difficulties, integrity problems, loan arrears and so on are all difficulties for the export oriented enterprises to turn to domestic sales; third, the average volume of domestic orders is relatively small, and the slow return of funds, and the poor domestic sales channels of export-oriented enterprises, are also problems that can not be ignored.

From the previous point of view, it is obviously difficult for export-oriented enterprises to turn to domestic sales, but it is not impossible to solve them.

Fierce competition is true, but more competition means more opportunities to build up its own brand.

The more personalized a company's brand is, the more it has its own characteristics, the more distinctive brand meaning and culture it is, the more it can survive and grow in competition.

And other similar financing problems, in the national expansion of domestic demand policy has already had the obvious solution, the expansion of domestic demand of the ten major policy last: "increase financial support for economic growth."

We should abolish restrictions on credit scale of commercial banks, expand credit scale rationally, increase credit support for key projects, "three rural", small and medium-sized enterprises and technological pformation, merger and reorganization, and foster and consolidate the growth point of consumer credit in a targeted way.

It is precisely from the aspect of financial financing to solve the worries for enterprises. The channels are not smooth, so we can adopt the method of cultivating chickens and laying eggs while cultivating their own sales channels.

No successful brand has been developed smoothly. On the contrary, the more crisis it is, the more likely it is to become famous in every industry.

Opportunity is equal for everyone. Whoever can grasp and grasp well can really laugh till the end.

Wang Xiaonan: editor in charge