"National Industrial Brand Cultivation Demonstration Enterprise"

< p > > the 2014 national industrial and commercial informatization ministry organized the 2014 industrial enterprise brand cultivation exchange meeting from < a href= "http://fz.sjfzxm.com/" > < /a >.

The conference made a summary of the brand cultivation of industrial enterprises in 2014, and gave awards to excellent brand cultivation enterprises.

At the meeting, Bosideng group was awarded the title of "national industrial brand cultivation demonstration enterprise" in 2013, and became one of the 42 enterprises in China.

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< p > the acquisition of "industrial brand cultivation demonstration enterprise" indicates that Bosideng has taken the lead in the country's brand cultivation, system construction and continuous improvement.

As a leading brand of China's textile and garment industry, Bosideng has accumulated rich experience in marketing and brand building. Its main products occupy half of the national market for 19 consecutive years and win the only "world famous brand" in China's apparel industry.

In the evaluation of China's independent brand issued by AQSIQ last year, Bosideng brand strength reached 95.5, and its brand value reached 18 billion 403 million yuan, ranking the first place in clothing and footwear industry.

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< p > 2012, < a href= "http://sjfzxm.com/news/index_x.asp" > Bosideng < /a > took the lead in the apparel industry to introduce the brand cultivation system of the Ministry of industry and carried out a pilot project. Through the implementation of scientific brand management system and method, Bosideng brand has been effectively promoted in the aspects of strategic planning, system construction and process reengineering.

In the future, Bosideng will further improve the brand cultivation management system, constantly improve brand cultivation ability and brand competitiveness, and achieve the strategic goal of "world-renowned integrated apparel brand operators".

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< p > it is reported that the pilot project of brand cultivation for industrial enterprises is sponsored by the Ministry of industry and commerce, aiming at promoting the brand building of regional and industry by organizing the national industrial enterprise brand cultivation experiment.

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