Target: More Precise Market Positioning

Objective: a more accurate market positioning -- the series of reports on world clothing shoes and hats "help enterprises to wintering" (1) the Chinese clothing market is changing to the direction of professional management, positioning and subdivision and dislocation development. All kinds of clothing enterprises should strive to survive and grow further in the cold winter of the economy. Besides widening their sales channels and increasing sales mode, they should be well prepared on the basis of their own, and make more precise positioning for themselves, so that products can be more needle oriented and more competitive. Women's clothing: from the age, the past classification of women's clothing is basically differentiated according to the structure of Lao Zhong Qing, but today's clothing market, in the face of many garment enterprises, such a distinction can not adapt to the market changes. Besides the style and type, we should also distinguish the location according to a more specific age level and make the target customers more specific and accurate. 18~30: the consumption group of this age group is the most important group of clothing consumption. It is the group with the largest frequency of clothing purchase and the total purchase amount in the consumer group. 30~45: the consumer group of this age group is the main group of clothing consumption. It is the group with the highest value of buying single clothing among the consumer groups. This group is the most abundant group in the consumer group and has a strong desire to buy. 45~60: the consumer group of this age group has a successful career and a general desire to buy clothes, but there is a higher demand for clothing (that is, brand demand). 60 above: the desire to buy is low, the demand for clothing is not very strong. In addition, the development of the society also makes the women group under 18 years old become more and more independent buying people in the market. Especially the women of 14~18 age group, children's clothing is no longer suitable for the needs of this age female. Men's clothing: Men's clothing market in the age distinction is not prominent, basically can be divided into 18~30, 30~60, 60 above several stages (except children's wear), and the boundaries between these stages are very vague. Therefore, the precise positioning of men's clothing market, we should work harder from the type. From the existing market types of men's clothing, formal clothing, casual wear, business clothes and so on, make the classification of men's wear market more specific and meticulous. To locate the men's clothing market more accurately, I think we can work hard from the concept. For different types of people, such as technology, knowledge, art, and other elitist groups, we can make production, development and sales more targeted. Wang Xiaonan: editor in charge