POOVE And Other Brands Joined In The "Cottage" Crusade.

< p > recently, a href= "http://www.91se91.com/news/index_x.asp" > POOVE < /a >, which is the first brand in the field of exclusive youth products, has joined the "Shanzhai" crusade. A row, heavy punches attack brand behavior. With the growth of "a href=" http:// www.91se91.com/news/index_h.asp "Shanzhai" /a "in recent years, from all aspects of clothing, luxury goods, automobiles to electronic consumer goods, intellectual property infringement is regarded as the chief culprit of the loss of revenue. < /p >
< p > Quanzhou is the cradle of private economy and the famous brand city. Here, a number of heavyweight brands such as Heng, Anta, seven wolves, jiulu Wang and POOVE have been born. The products with high performance price ratio are widely loved, and have indirectly attracted followers' imitation, even infringement and counterfeiting. In order to crack down on fake and shoddy products, brands have set up a special anti-counterfeiting group to closely assist industry and commerce departments to protect brands. < /p >
< p > < strong > special anti fake > /strong > /p >
< p > June 18th, POOVE (China) Co., Ltd. headquarters in Nanan, a "zero tolerance, help journey" as the theme of the fight against counterfeiting, destruction of counterfeit goods activities staged. With the command of the commander, tens of thousands of counterfeit goods seized from POOVE's counterfeiting operation were instantly transformed into flames. Public security organs, industry and commerce departments and nearly 100 employees of the company witnessed the scene of the event. < /p >
Prior to the "P", the lion brand outdoor also helped businesses, public security and other departments to actively fight against fake products, demonstrating the determination of the lion brand to protect the legitimate rights and interests of consumers. In recent years, Anta, a leader in the domestic sports industry, has also actively cooperated with the relevant law enforcement departments to severely crack down on the manufacturing sites of some fake and shoddy products, and has uniformly destroyed the counterfeit and shoddy products. < /p >
Less than P, in the early years, the seven wolves who played the fake brand were praised by the marketing circles. The seven wolves were fighting against counterfeiting in a big way, and sent several counterfeiters to court. The "true and false wolf war" became the front page news of media in Shanghai, Beijing, Guangzhou and other places. < /p >
< p > < strong > strategic protection < /strong > /p >
< p > "we always regard brand as life, and resolutely tolerate zero and fake products." Chen Jinbo, President of the POOVE (China) Co., Ltd., CEO, introduced the establishment of a special anti-counterfeiting group within the enterprise and invested a lot of manpower, material resources and financial resources in the investigation, identification and collection of counterfeit and shoddy products throughout the country, and worked closely with law enforcement departments such as industry and commerce, public security and other departments to jointly crack down on counterfeiting and selling behavior. < /p >
< p > "the existence of counterfeiting personnel and sales outlets not only seriously damaged the brand image, disrupted the normal market operation order, but also seriously infringed on the legitimate rights and interests of consumers." Chen Jinbo said that since 2012, the POOVE anti-counterfeiting group has successively destroyed hundreds of fake and selling fake and selling dens in Fujian, Hubei, Hunan, Jiangxi, Shandong, Chongqing and other provinces and cities, involving tens of millions of dollars, and guaranteed the legitimate rights and interests of brands, agents and consumers to the maximum. < /p >
Lai Shixian, executive director of P < a href= "http:// www.91se91.com/news/index_x.asp" > Anta < /a > sporting goods Co., Ltd., said: "the company has long attached importance to the work of counterfeiting and safeguarding rights. In 2006, special departments were set up to cooperate with industry and Commerce and public security to carry out this work, forming a long-term mechanism to effectively crack down on criminals who manufacture and sell counterfeit products." < /p >
< p > analysts believe that, through the destruction of large fake products, on the one hand, they display the results of enterprises' anti-counterfeiting to the outside world, strategically protect the rights and interests of brands, highlight the brand's strong determination to crack down on counterfeiting and selling crimes, and on the other hand, call for more consumers and professionals to take part in actions against counterfeiting and selling crimes, which is conducive to the realization of "no fraud in the world". < /p >
< p > < strong > joint rights protection < /strong > /p >
< p > in recent years, with the development of society, China's intellectual property system has been gradually established and improved, and a number of influential "national brands" continue to stand out in the fierce market competition and gradually take the lead in the industry. At the same time, they were also favored by some lawless elements, and a large number of counterfeit products entered the market, which seriously damaged the interests of consumers. < /p >
< p > Chen Jinbo believes that the road of brand counterfeiting is a long way to go, especially when it comes to the controversial behavior of "edge ball". Because of the difficulty in obtaining evidence and identification, in the face of illegal businesses' OEM, deck or even counterfeit behavior, enterprises must not tolerate or tolerate any injury brand. < /p >
< p > the industry believes that with the enhancement of enterprise's intellectual property protection consciousness, the way of safeguarding rights of domestic enterprises has also been developed from single to single industry alliance and Industry Association. The association's collective rights protection will be adopted by more and more enterprises, and the alliance and association will also play an important role in protecting intellectual property rights. < /p >
< p > Du Zhigao, lawyer of Fujian Yi Quan law firm, believes that individual enterprises tend to be weak in their rights protection. Enterprises can join hands, and collective rights protection can not only exchange experience and share resources, but also exert greater force. < /p >