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Newbalance Starts The "Happiest 5 Km Run In The World" In Beijing

2014/6/24 16:14:00 32

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Newbalance The Happiest 5 Km Race In The World Beijing

yesterday, < a href= "http://www.91se91.com/news/index_x.asp" > NewBalance < /a > China launched "a href=" http://www.91se91.com/news/index_c.asp "the happiest 5 km running" /a "TheColorRun" activity in Beijing Garden Expo. More than twenty thousand jogging enthusiasts form colorful running teams. They spend their jogging with colorful powder to make the capital of summer become a brilliant NB world. At the same time, it also opens up the largest color run of NewBalance in the world. 
The activity of "P > was launched in January 2012. It has become the largest series of activities in the United States. In 2013, more than 100 events were held in the world, including China's < a href=" http://www.91se91.com/news/index_p.asp "> Beijing < /a > Guangzhou, and 2014 came to several major cities in Shenzhen and Chongqing, with a total attendance of over one million. In this Beijing Railway Station, the more than 20 thousand tickets were sold out instantly, and the popularity was seen. Next, TheColorRun's footsteps will go to more cities, and Shenyang, Shanghai and Guangzhou will all be ready. 
"P > TheColorRun? Activities are organized by IMG company. NewBalance as the chief sponsor, the two sides jointly introduce this unique 5 km running event to mainland China, so that every ordinary person can feel the charm of jogging close to each other. The happy melody will accompany the runner all the time, and each runner will be thrown from head to toe with different colors after passing through a color station. Coloured powder is made from biodegradable materials. After crossing the finish line, we will sprinkle the color powder into the air. This colorful moment will be deeply printed in everyone's mind. 
 this is the kind of experience that makes people who have never touched or even resisted running will enjoy the jog and start to like this sport. Everyone can take part in TheColorRun? No champion in traditional sense, no timing. For the first time, they can get rid of the restrictions of rules and regulations, forget time constraints, interact with friends, and enjoy the 5 kilometers. "NewBalance has always brought new products to consumers, and we will also help consumers enjoy health and happiness through innovative ways." DarrenTucker, Asia Pacific vice president of NewBalance, said: "the purpose of TheColorRun reflects our philosophy. We are looking forward to this pre scale running activity."
 although the survey showed that when asked about "favorite sports", 36.03% of people chose jogging. But for most Chinese people, jogging is a good thing to do, but it has nothing to do with itself. This comes from the experience of "love and hate" in jogging. It is easy to do and effective in fitness. As a professional brand with Centennial jogging, NewBalance has been promoting jogging and culture. Nearly 60% of the TheColorRun consumers are the first 5 kilometer jogging experience in their life. This interesting discovery made NewBalance decide to help introduce TheColorRun into China. This activity will break the impression of "boring, boring and painful" inherent in running people, and really feel that jogging can be so full of fun and more people join jogging. As Zhang Hongwen, general manager of NewBalance China, said, "we hope that by promoting TheColorRun, more young Chinese people will be able to take the first step in jogging in life." 
 NewBalance, the Centennial jogging brand from the United States, chose to introduce TheColorRun into China and let professional jogging go into the life of Chinese people in the most personalized and joyful way. Running is no longer just a competitive event. It is not just a sport, but through professional products, enjoying the health in the most innovative and interesting way, running in color, and experiencing jogging is different. Let consumers in this unique experience, re recognize jogging, feel the first jogging fun from the heart of life, establish a healthy and happy jogging culture, start their own jogging trip.