Yuan Jinggang: To Become A Springboard For Taobao Merchants To Enter The Core Business Circle

　　 lead TaoBao Merchants enter stores

On the opposite side of IN88 (original Lotte Yintai), there is a big investment advertisement of Tao Hui. However, unlike the luxurious international brand line-up of the neighbors, the 38 thousand square meter shopping mall is recruiting more and more Taobao merchants who have the trend, fashion and new life concept.

In Yuan Jinggang's view, the Wangfujing business circle is rich in format, and the passenger flow is huge, which is very popular among brands. However, gold lots are often dominated by shopping centers and powerful department stores. Luxury brand Seize. It is not easy for a small and medium-sized merchant to start a business. Yuan Jinggang said that the repositioning of Tao Hui Tian is the opportunity to enter the core business circle for creative trend brands and small and medium-sized owners. At the same time, it also provides the most valuable "springboard" for some new brands to enter the Chinese market.

It is understood that Tao Hui Xintian will emphasize individuality more in the future. Although only 38 thousand square meters, Yuan Jinggang said, "sparrows are all small and dirty." It is understood that the whole project is divided into 10 levels, 1-2 floors will introduce fashion brands, the 3-7 is divided into hundreds of small grid shops, plans to provide business entities to Taobao business; the 8-9 level is the main catering and entertainment formats. Yuan Jinggang said that the business model of "Amoy store" will update its flexibility, and merchants will combine online and offline operations to meet the requirements of the Internet age.

　　 Direct docking with merchants

Usher in the dawn New day There has been a twists and turns. After the completion of the project, Tao Xin Tian has announced the opening plan several times, but has failed to fulfill its opening promise due to many reasons such as the adjustment of management companies. Repeated breaks led to some dissatisfaction with the merchants who signed the lease agreement.

In order to avoid repeating the same mistakes, Yuan Jinggang said that future businesses will directly sign contracts with the owners, not the management or the property owners, and no more management companies will run away. Yuan Jinggang said that the project did experience problems such as policies and procedures, but the company has actively resolved several problems with the government and the original owners through several rounds of consultations and negotiations.

Yuan Jinggang said that this time, in order to ensure the success of the project, the company also recruited new management and investment partners. The new property management of Tao Hui will be held by Xinchang, Hongkong. At present, Tao Hui's investment in Xintian is being carried out in an orderly way. There are many overseas products, consumer electronics and sports brands. "Investment will also be divided into two parts, one for international brands, the other for local creative brands and specialty restaurants."

　　 Ambition for the mainland market

In addition to the new day, the Zhongguancun Europe and America shopping center, known as "the fashion director of West Beijing", is also an investment and operation in Nanfeng. Last year, despite the "cold winter" in the retail industry, sales growth in Europe and the United States increased by 10%, and passenger traffic increased by 20%.

Yuan Jinggang said that the strength of Nanfeng is to create more value for investment through investment, optimizing financial structure and asset management. As an international investment fund, the company has a very large and complex assessment and investigation system. Before investing in the project, it will conduct in-depth research on the relevant market environment and consumer demand to ensure that the project can ultimately meet or even lead the development of the market.

Although professional investment, but operation convergence. Nanfeng is not amateur. Yuan Jinggang said that Nanfeng is not only an investor, but also a comprehensive management of business projects such as investment planning, marketing, property management, and so on. At present, it has invested 12 projects in 123 line cities, including residential, commercial, office and logistics parks. Yuan Jinggang said that since 2007, the company has gone through seven years and has made 16 projects, with an annual investment of $1 billion 100 million. In the future, they will also actively seek potential commercial projects to invest in China.