Semir Costumes To Create The Ultimate Internet Products

Matter:

We are in Tmall. Semir The fashion flagship store (semirfashion.tmall.com) has noticed that Semir will launch the first Kim Su Hyon series shirt in June 26th, and 80 cotton shirts 149 yuan. The shirts are of the highest quality and cost effective in terms of materials, technology and edition.

Commentary:

Children's clothing speeds up the pace of the industrial chain, and the positive breakthrough of casual wear is also worthy of attention. The children's clothing market, which is benefited from the rapid growth of children's clothing market, is expected to continue to exert its strength. At the same time, it will accelerate the extension of the children's industrial chain, build a multi format combination of children around the Barbara core VIP customer base and resources, channels and supply chain advantages, and create a one-stop service platform for children's industries, including children's wear and animation, which is expected to open up new imagination for the company.

At the same time, we should also focus on the positive changes and breakthroughs in the company's casual wear business. In recent years, the company's leisure wear business has been basically stabilized and its inventory pressure has gradually eased. In 2014, the order of spring and summer and autumn and winter will achieve a growth rate of around 10%, indicating a positive signal for the gradual resumption of confidence in the terminal.

About 6.26 in Tmall Semir flagship store The 80 cotton shirts (VDP80) on the line are, in a sense, a major breakthrough in the company's e-commerce strategy. Behind the low rate is the integration of resources and breakthroughs in the Internet thinking. With the help of its own quality supply chain and scale advantage, it seeks to maximize product cost performance, and with high quality products + high cost performance + star effect to impress consumers, it is expected to become an important weapon in the development of the company's online industry.

In pursuit of the best product cost performance, and fully tap the star effect, focus on the core group company's 80 cotton shirts (VDP80), which strive for high quality in raw materials, yarn, workmanship, edition and so on. By creating the "best" shirt to provide consumers with the ultimate product experience, "80" is the biggest feature of this product, its fabric, texture and comfort are far ahead of most shirt products. In terms of price, the online sale price is 149 yuan, much lower than that of similar shirts in the industry, which is very attractive to most young online shopping groups.

In addition, after signing Kim Su Hyon, the company will make full use of it in the mainstream. consumption The influence of group "post-80" and "post-90s" is a publicity campaign for product sales. By focusing on the core purchase group, it is expected to reduce the cost of online marketing and enhance the sense of identity of consumers.