How Will The Business Legend Continue In The Future?

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< p > this is the feedback day of an electric business. However, with the increasing competition of "a href=" http://www.91se91.com/ "industry < /a" and the new demand of segmentation and fission, more and more heavyweight players have been attracted to join. Apart from Tmall and Jingdong, Dangdang, Amazon, suning.com and Gome have also announced their participation in this year's "618 promotions".

The difference is that the original electricity price war, which was originally used to lower prices and bind users, has failed to catch the eye of users.

This year, it began to pay more attention to the quality of the goods and the user experience in the middle of the business year.

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China has become the world's largest online retail market, with more than 1 trillion and 850 billion yuan of online retail pactions and a breakthrough of one hundred thousand billion e-commerce pactions. There are reasons for the upgrading of enterprise service capabilities and industry concentration. There are also reasons for jumei.com, Jingdong, Alibaba and other listed companies in the capital market to take the lead in making fortune stories in turn.

Of course, the more important reason is that no matter what is top-level design, policy expectation, or industry character, growth space, nothing is more attractive than this infinite possibility in this vibrant industry.

The booming thunder of mid - and big year is a good opportunity for the electronic commerce industry to take inventory and reflect again.

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< p > "in 2013, China's a href=" http://www.91se91.com/ "> electronic < /a > business pactions exceeded 10 trillion yuan, an increase of 26.8% over the same period last year.

Among them, retail sales exceeded 1 trillion and 850 billion yuan, an increase of 41.2% over the same period last year.

China's e-commerce report (2013) recently released by the Ministry of Commerce shows that China has become the largest retail market in the world, and the retail sales volume of more than 1 trillion and 850 billion yuan is equivalent to 7.8% of the total retail sales of consumer goods.

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Under the impetus of information technology, cross border operation is becoming the strategic direction of large e-commerce enterprises, and the new e-business mode integrating online, offline and so on has also made traditional enterprises see more choices of pformation and upgrading under the promotion of information technology. < p >

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In the future, in which field will e-commerce continue to play the role of legend? The method of summarization is obviously not applicable to this industry that is "changing" at any time, and continuous thinking and trial may be a positive solution to P.

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< p > < strong > the core of modern industry < /strong > < /p >

< p > for last year's O2O (online to offline) mode, Chai Yuejin, a member of the national e-commerce expert advisory committee and professor of Tsinghua University, believes that the real meaning of O2O is that e-commerce is infiltrating and integrating into traditional industries, agriculture and service industries, bringing about pformation and upgrading of agriculture and traditional service industries. Accordingly, it is judged that "e-commerce industry and e-commerce economy are becoming the link and core of modern industrial system, and even exist the possibility of being called the fourth industry".

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In the next two to ten years, Chai Yuejin believes that the leading direction of the development of e-commerce will mainly be reflected in four aspects: Internet customization, bulk commodity trading, open network market platform and network trade.

"Network customization is the most important essence of the brand through the global allocation of high-quality resources, occupy high-end.

This has profound strategic significance and long-term historical significance for China in pformation and upgrading, and the market trading scale of bulk commodities is less than /p.

< p > < strong > is more than two times of a href= "http://www.91se91.com/" > consumption < /a > products. In the future, it will become the whole electricity < /strong > /p >

< p > < strong > the main body of sub business pactions; and relatively independent B2C < /strong > /p >

< p > will gradually retreat to the secondary position of the market. The open network platform will become the mainstream of the market. Internet trade, that is, cross-border electricity supplier is ushering in a new stage of development.

Chai Yuejin said.

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< p >, Li Jinqi, director of the Department of e-commerce and information technology of the Ministry of Commerce, said that under the background of the constant expansion of the scale of China's service trade and the steady rise of the world rankings, "e-commerce as a new business mode, promoting the pformation and upgrading of the traditional economy by providing new services, new markets and new economic organizations, will become an important part of China's strategic emerging industries".

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< p > < strong > do not blindly go on the road < /strong > < /p >.

< p > electricity supplier is a trend trend, but in the early days of development, many hidden problems still deserve high vigilance.

The 2013 China e-commerce report clearly pointed out that there are still many factors hindering the healthy and sustainable development of e-commerce in China.

For example, we need to further deepen the reform of the circulation system, build a legalized marketing environment, and improve the legal system.

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< p > Li Jinqi also said that the Ministry of Commerce in the future will focus on environmental construction, promoting application, improving its own service system, and developing international exchanges and cooperation.

"The deep-seated contradictions in the development of e-commerce is a dilemma for government departments."

Chai Yuejin pointed out that, for example, the contradiction between the new mode of electronic commerce and the old management mechanism; the contradiction between resources competition between traditional industries and e-commerce industries; the contradiction between current interests and long-term interests, and the contradiction between the explosive growth of e-commerce and social stability can not be ignored. The current reform should be in line with the direction of the Internet development.

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< p > the pformation and upgrading for manufacturing is facing the same tension as the commercial circulation enterprises. Chai Yuejin told the International Business Daily reporter that in the face of the huge cake of the electricity supplier, the traditional enterprises were squeezed on the one hand, but on the other hand they showed the impulse of blind pformation.

Remember, "pition providers need sufficient resources, confidence and stamina, not all traditional enterprises can easily pform successfully."

"This road is blocked, and there are second ways for traditional enterprises."

Chai Yuejin suggested that if the traditional enterprises have comparative advantages in logistics and distribution, they can consider pforming their main businesses into logistics distribution. If the enterprises are smaller and have only a few shops, they can cooperate with the electricity providers to make the current outlets of the electricity suppliers.

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