Conventional Promotion Techniques For Chain Stores

< p > < strong > (1): the characteristics of conventional < a href= "http://www.91se91.com/news/index_c.asp" > promotion < /a >: < /strong > /p >

< p > 1, long-term or regular.

Regular promotional activities usually last for a long time. For example, a product called sour pain product has been promoted for free for two years in front of the pharmacy. < /p >

< p > 2, fixed.

Fixed location and fixed time is the most outstanding performance of regular sales promotion activities. Regular promotions are even referred to as "weekend promotion" in some enterprises.

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< p > 3, quick effect.

The effect of regular promotional activities is often "knife to see dishes", sales rise, but later effect and influence are not good.

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< p > 4, site < a href= "http://www.91se91.com/news/index_c.asp" > notice < /a >.

Conventional promotions generally use promotional sites POP, display cards, posters, staff explanations and other ways to inform promotional activities, rather than in the mass media to give notice.

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< p > < strong > (two): application scope of regular promotion activities: < /strong > < /p >

< p > suitable for operation group: small and medium sized enterprises with weak economic strength and small and medium-sized agents and chain stores.

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< p > suitable for operation products: new products or old products should compete with similar products; < /p >

< p > suitable for operation terminals: shop counters and shop assistants have been trained or promoted by salesmen.

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< p > strong > (three): routine < a href= "http://www.91se91.com/news/index_c.asp" > promotion operation < /a > main points: < /strong > /p >

< p > 1, terminal construction is the basis of regular promotion < /p >

< p > market terminal is like the base of regular promotion. If the base area is not strong enough, sales promotion will surely outweigh the gains.

Before making regular promotions, chain stores need to do three jobs.

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< p > hard terminal construction: packaging all the product stores to form a unified color vision.

A product that has done well in this field and is popular for a while is a model for hard terminal construction.

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< p > soft terminal construction: training of shop assistants and maintenance of customer relationship is often an aspect that chain stores easily overlook. Chain stores need to establish a more complete terminal training system with the support of manufacturers to improve the sales power of the first line team.

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< p > business and promoters' fixed-point Construction: the appointment of salesmen or promoters is also a way to put forward management innovation for chain stores. The enterprise marketing system that the author serves is a highlight of implementing the strategy of "nesting Phoenix" in the market management because of the praise of the "strongpoint management system": the sales volume of the market goes up, and the sales promoters' income rises rapidly, so the excellent salesmen will soon gather together.

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