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How Can Salesmen Expand Their Resources To Expand Their Resources?

2014/6/11 13:59:00 18

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a young man goes to the salesman of the largest department store in New York.

The boss asked him, "have you ever worked as a salesman before?" he replied, "I used to be a peddler from door to door in the village."

When the boss saw him very clever, he said to him, "you can come to work tomorrow.

I will check your work when I leave work. "

The young man said cheerfully, "thank you, boss."

On the second day, the young man went to work in the department store on time, and was busy for a day. At 5 o'clock in the evening, the boss really came to check the work. The boss asked the young man, "how many single deals have you made today?"

Replied the young man.

"only one single?" the boss was surprised and even angry. "Our salesmen can basically finish 20 to 30 single business a day. How much money have you made in this business?"

"300 thousand dollars."

Replied the young man.

, which makes it difficult for the boss to respond, and then asks, "how many?"

"300 thousand dollars!"

"how did you sell so much money?" asked the stunned boss.

"P," "so," the young man replied, "a man came in to buy something. I first sold him a trumpet hook, then a medium-sized hook, the last large hook.

Next, I sold him a trumpet fishing line, a medium fishing line, and finally a large fishing line.

I asked him where to go fishing, and he said the seaside.

I suggested that he buy a boat, so I took him to the seller's counter and sold him a 20 foot long sailing boat with two engines.

He said his current car might not be able to drag such a large ship.

So I took him to the car sales area and sold him a new luxury cruiser.

"P," the boss asked unbelievably. "A customer can only buy him a hook, so you can sell him so much stuff?"

"no," replied the young man. "He is here to buy his wife sanitary napkins.

I told him, "your weekend is ruined. Why not go fishing?" from the sale of sanitary napkins to the purchase of fishing poles, boats and cars, the salesmen in the story can extend their business to such a wide range, from single sales to multiple sales.

It's hard to do without super sales expansion.

under the inspiration of this story, we should think about how salesmen can do well in their sales work.

Modern marketing is developing towards the direction of refinement. Sales personnel should pay more attention to customer's occupancy, pay attention to maintaining loyalty to customers, and tap the lifetime value of customers.

At the same time, we must never give up our potential customers. We should not give up a group easily. We must seize the opportunity to make one hundred percent efforts and explore all possible resources.

of course, exploring potential customers is not a simple matter. Salesmen need keen insight, accurate judgement and perseverance.

Only in this way can potential resources be excavated and become their own wealth.

there is a salesperson who makes life insurance business. He finds that all the salesmen of his company are all middle class, but no one is interested in those big companies, big business executives and managers.

He thought it strange that he asked colleagues why he did not sell insurance to these successful people. This is a group of big clients. If they are negotiated, they will bring great benefits to them.

But his colleagues sneered at his idea: "you are so naive, that people are so rich that no matter what insurance they have bought, they still have to wait for you to sell them." but this persistent salesperson does not think so: "how do you know they have all been bought?" my colleague laughed and said, "you are foolish to say you are stupid! You know what it is like to think with your toes. Even though I have no definite market information, I can assure you that 99.9% of such customers have already bought it.

Don't waste time. "

"P", the salesperson insisted on his own ideas.

Since there is no definite data, it shows that this is a potentially huge market. Even if they have bought it, they will try it themselves.

So when other colleagues crowded into the middle class, he went alone to run the business of these senior people.

With his efforts, he finally persuaded the chairman of several companies to buy the policy, and the big customers introduced the salesman to his friends, of course, some successful people.

These successful people feel good after buying, and introduce them to other friends.

In this way, the insurance salesman gradually signed many insurance policies among these successful people, achieved good results and won a lot of income.

When everyone else thought they had bought insurance, or did not dare to sell at all, the salesperson in the above case did not give up, but took the initiative to attack and strive to win, resulting in the development of a very broad market.

Because the actual situation is not what the colleagues think, though these successful people are rich, not all of them have bought insurance, but many of them have not bought them, so they will wait for someone to sell them.

Only the salesperson, who was insightful, thought of it and worked hard to win it, so he succeeded.

salespeople should have such insight and development ability. After all, sales work is not done every day, waiting for customers to send money.

When you are hungry, it is impossible to drop a big pie for you to eat. Only if you work hard to find it, can you get it.

Sales are also like this, "pie", which needs to be excavated and sought by themselves. When you have been waiting foolishly, you have missed many potential opportunities.

therefore, in the minds of salesmen, there should never be slack mood, can not be short-sighted, pay attention to the excavation and maintenance of customers, explore more new customers, and sell more products to every customer, so as to maximize the benefits.

If a salesperson without vision can not see this point, he will not work hard, and salesmen who are good at developing new ideas will have more chances to succeed.

For salespeople, passive waiting is the biggest obstacle to their success.

No matter when, we must seize the time, actively win customers, do not wait, do not delay, and strive to create more opportunities and values for ourselves.