Prada Sales Fell For The First Time, Net Profit Plummeted 23.8%

< p > Italy luxury group Prada SpA (1913.HK) Prada shares issued a very weak first quarter earnings after June 5th. As of the first quarter of April 30, 2014, the Prada group's revenue fell for the first time, down 0.6%, from 782 million 300 thousand euros in the same period last year to 777 million 700 thousand euros, and net profit fell 23.8%, from 138 million 200 thousand euros a year earlier and 0.054 euros per share to 105 million 300 thousand euros, and 4 million 100 thousand euros per share. < /p >
In the first quarter of April 30, 2014, the core EBITDA of Prada Group recorded a 11.2% decline in the first quarter of April 30, 2014, down from 240 million 800 thousand euros in the same period last year to 213 million 900 thousand euros, and the EBITDA profit margin dropped sharply by 330 basis points to 27.5%; EBIT recorded 156 million 300 thousand euros, down 20.1% from the 195 million 700 thousand euro in the same period last year, EBIT < a href= "http://www.91se91.com/news/index_c.asp" > profit margin < /a > fell by 490 basis points to 20.1%. < p >
< p > 1st quarter < a href= "http://www.91se91.com/news/index_c.asp" > Prada < /a > the interest rate of Prada group increased by 40 basis points to 74%, and gross profit was basically 575 million 500 thousand euros last year. Operating expenses rose 10.3% to 419 million 200 thousand euros, 380 million 100 thousand euros in the same period last year, and capital expenditure decreased by 34.6% to 116 million 700 thousand euros from 178 million 300 thousand dollars in the same period last year. < /p >
The poor performance of Prada group (P > Prada) is also reflected in the decline in all markets except Japan and the Middle East. Italy's domestic market has dropped by 4.4% to 96 million 953 thousand euros; the European market has fallen by 4.1% to 151 million 800 thousand euros; the American market has also fallen by 0.7% to 93 million 471 thousand euros; in addition to Japan, the Asia Pacific market has fallen 2.6% to 307 million 400 thousand euros; the Japanese market has increased 16.9% to 92 million 388 thousand euros; the Middle East market has grown to 12.2% euros. < /p >
< p > it is noteworthy that the main source of group income is < a href= "http://www.91se91.com/news/index_c.asp" > leather products < /a > revenue in the first quarter decreased by 4% to 517 million 100 thousand euros, while clothing sales rose 9.8% to 118 million 700 thousand euros, and shoes income increased 1.6% to 120 million 200 thousand euros. According to brand, Prada Prada brand revenue increased by 0.3% to 640 million 900 thousand euros, accounting for 83.4% of total revenue; Miu Miu revenue fell 4.9% to 107 million 200 thousand euros; Church 's revenue rose 2.6% to 17 million 191 thousand euro, while Car Shoe fell 28.6% to 2 million 664 thousand euros. < /p >
< p > Prada SpA (1913.HK) Prada's 2013 financial year performance disappointed the market. So far this year, the stock price has fallen by 16.7%. On the contrary, its rival Kering SA (KER.PA) has a 4.5% increase in the share price of Kai Yun group, while LVMH Mo, t Hennessy, Mo, MOET & CHANDON (Hennessy) and LV group share more than 10%. < /p >
< p > at the annual investor meeting in early April, although the Group executives issued new plans at the annual general meeting, they still failed to reverse the cold mood of the market. The big companies had lowered the stock rating and target share price of Prada Prada group, and believed that the development of the group had come to an end. < /p >