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British Consumers Aspire To "One-Stop Shopping" To Reach More Than 70% Supermarkets.

2014/6/6 9:01:00 124

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One-Stop Shopping Clothing Shoes And Hats Clothing

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 Nutmeg clothing brand is on the whole line of 100 Morrisons supermarkets in the UK, mainly selling children's clothing, and a small part of adult basic products, such as underwear, pajamas and socks. With the latest operation of the Nutmeg product line, Morrisons has become the last supermarket in the UK's four largest supermarket retailer to open up the clothing product line. The introduction of clothing product line is a very correct decision for Morrisons. "Initially, we just wanted to extend our customers' stay time and maintain their loyalty to the supermarket through a wealth of products. According to the survey, 11 million British consumers will enter the door of the retailer every week, and about 3 million people will buy children's clothing. 
 in addition, according to the latest research in the UK, 72% of British consumers often buy "a href=" http://sjfzxm.com/news/index_h.asp "clothing" /a "and accessories in supermarkets. Convenience and reasonable price are important factors to promote their shopping in supermarkets. Supermarkets have become the pronoun of "one-stop shopping" in the hearts of British consumers. 
 consumers yearn for one-stop shopping, /p >
 survey also shows that in Britain, 16% of consumers buy food besides supermarkets, and buy other things besides food. About 98% of consumers buy clothing and electronic products in local supermarkets. 64% of respondents said they chose to buy all products in supermarkets because of their convenience; 51% of them said that the purchase of non food products in supermarkets was due to the low and reasonable prices of supermarkets, and 27% of them said that shopping in the same supermarket for a long time could be rewarded by merchants to loyal customers, such as coupons. 
"In the case of shortage of economy and time, price, reward feedback and convenience are the most important factors for consumers to consider when shopping," said P market analyst. Now, as consumers are paying more and more attention to non food retailers in supermarkets, supermarket retailers are gradually expanding their product lines. They are strengthening the shopping habits of buyers through a better shopping experience, competitive prices and generous rewards. 
 Britain's third most famous chain store Sainsbury "s" sales of department stores and clothing in the first quarter of this year increased by nearly 3 times than that of food. Justin, chief executive of Sainsbury, said: "at present, the attention of consumers is shifting from high street brand to online shopping mall and supermarket," said Justin. With the change of consumption behavior, supermarkets will become a good platform for clothing sales. 
 supermarket competition avoids fashion. 
 in fact, Tim has long realized that supermarket competition will eventually enter the field of dress competition, but Morrisons has not yet opened up a series of clothes because he wants to do something different from others. Although it is sold in supermarkets, Morrisons attaches great importance to the quality and details of the products. For example, the traditional a href= "http://sjfzxm.com/news/index_h.asp" > buttons "/a" is used to fasten the baby's clothes on the baby's clothes. In addition, the waistline of the baby pants can be adjusted to the size of the waist, leaving more space for the diapers on the buttocks. 
 "what we need to do is to meet the needs of customers. Customers tell us that because of their busy lives, they really need "clothes designed for life", which means that the quality of clothing must be excellent, comfortable and durable. Tim added: "over the past few years, we have learned that consumers do not simply want to buy cheap products. They are also very concerned about quality." 
 Morrisons chose to start the children's clothing product line first, then went into the field of adult clothing, thus forming a complete family series, which is intended to avoid the fast fashion line that is now popular among peers. "We do not want to make fashion products too fashionable, but we want to create a simple and practical basic series. Although it is not yet clear when to open up the adult apparel product line, it is certain that we will not make fast fashion brands. Nutmeg children's clothing is designed for children 0~13 years old, because consumers after the age of 13 will begin to have brand awareness and will pursue more personalized high street brands. 
This year's expansion plan for the P Nutmeg brand is to cover 130 stores in July. By the end of this year, consumers will be able to see the brand in 200 Morrisons supermarkets. On average, each supermarket will display nearly 100 square meters of area to display the clothing series, which is smaller than its competitors. Tim explained: "some large supermarkets really do a lot of clothing series, and many supermarkets are ready to copy this pattern. However, we believe that busy life leads to Limited shopping time. What consumers need is not too much choice, but a time-saving and effortless shopping experience. Therefore, we will provide a truly practical, high-quality, full range of matching series to make them feel that shopping is simple and easy, and it doesn't take much time to browse and make choices. 
 China is the largest supplier source /p >
 at present, Morrisons has 50 people engaged in the work of Nutmeg product line, including procurement, marketing, design, quality supervision and so on. The brand wants to design the product by itself, and the supplier implements the design concept. "We are just starting now, and the most important thing is to form a team with suppliers to ensure the quality of products." According to Tim, the largest supplier of Nutmeg will come from China, followed by the India subcontinent, including India, Bangladesh and Sri Lanka, and a considerable portion of the order will be borne by Turkey suppliers. At the same time, Nutmeg may enable Morrisons's purchasing office in Hongkong, China, which is more conducive to the direct docking between the brand and local manufacturers in China, and will not distract the core business of Morrisons. Tim said: "Morrisons is a very successful food supplier, which is the core of the brand. The clothing product line is designed to make the supermarket better tomorrow, rather than breaking up the original business. Therefore, the solution is to find more suitable suppliers to make the brand development more simple, professional and flexible. 
 no doubt, China's a href= "http://sjfzxm.com/news/index_h.asp" > textile and garment > /a > has always been the main supplier of the low and middle end textile market in Europe and America, and this business opportunity has certain challenges for Chinese enterprises. Every year, some Chinese children's clothing is recalled because of some safety risks. In the face of such detail oriented Morrisons, Chinese suppliers need to pay enough attention.