Shenyang'S Online Shopping Impact Is The Main Reason For The Withdrawal Of 6

The announcement of the end of 6 months has already been posted in the Shenyang Shang Tai Department store, and a large number of clearance slogans are visible.

Shang Tai Department store belongs to Thailand Central Retail Group, which has two brands of Central (Shang Tai) and Robinson. Shang Tai belongs to the high-end department store brand, which integrates retail and department stores, positioning similar to Shanghai Jiu Guang Department store and Beijing Xingguang world.

In 2007, Shang Tai Department co operated with Huarun's Hangzhou the Mixc, opened the first high-end department store brand in mainland China, and then signed a contract with Huarun group to enter Shenyang the Mixc.

According to previous information, the Shenyang area of the Shang Tai Department store has a construction area of about 45 thousand square meters, with an area of about 28 thousand square meters, accounting for 1/5 of the total shopping center. It is the largest main store in Shenyang the Mixc shopping center. It was learnt that the project had signed more than 20 years of lease.

Initial Market success It is indeed good that Shang Tai Department store has attracted a large number of local and international brands in Thailand for its unique market positioning and layout structure. For example, Tess's top brand Jim Thompson, Thailand Natural Spa skin care product THANN (Ting Run), belongs to LVMH group's top cosmetics brand Acqua di Parma water, home brand Asianera, and Gerard from France. Darel and British brand Nicole Farhi.

The Central Retail Group has also adjusted the Chinese market to three brands: Shang Tai, Robinson and Zen. Among them, the development of Shang Tai accounted for 40% of the business.

Nevertheless, it still failed to block the impact of online shopping and the adjustment brought about by market strategy errors, and Shenyang store announced that it was closed.

For its reasons for closure, analysts believe that in addition to the impact of online retail, Shenyang local Shopping Mall The high vacancy rate is also an important reason. Because of the low passenger flow and the surplus of commercial projects, the market adjustment of Yi Shi Dan and Xi Wu department store has also been made.

And abroad Department store The layout of the Chinese market is different, many domestic department stores have been actively coping with the passenger flow changes brought about by the changes in consumption patterns. Wangfujing department stores, intime department stores, Tianhong shopping malls and so on have been actively fighting for the first round of WeChat shopping.

However, from the data we know now, the transformation of domestic department stores is still not complete. The flow of official website stores is relatively low. The daily turnover and transformation are totally unable to fill the company's investment in the network side, and the operation of WeChat mall has also been exposed more embarrassing than the actual effect.