China Business Development Report: E-Commerce Enters O2O Era

Circulation Blue Book: China Business Development Report (2013~2014) is the crystallization of the Research Institute of Finance and economics of the Chinese Academy of Social Sciences (Finance and Trade Institute) and Li Feng research center. Its predecessor is the commercial Blue Book: China business development report.

Since 2010, the blue book has been launched in Chinese and English versions. In May 29th, the Chinese version of the blue book was released in Beijing. On the same day, the English version was released in Hongkong.

Circulation Blue Book: China business development report (2013~2014), points out that China's e-commerce entry O2O Times. E-commerce is not a virtual economy. It is closely related to the real economy. Real economy Business application under the support of information technology is a new technology and new means of business realization.

In the past, the integration of e-commerce and real economy was mainly embodied in product integration, that is, the products traded on e-commerce platform came from entities, but in operation, the two were independent.

In recent years, the integration of e-commerce and real economy has been further deepened, and the fusion mode has been expanded and deepened.

Such as: online order, offline pick up, offline scanning code, online order, online attention, offline experience and purchase, offline promotion, online ordering, online new product testing, network identity and offline membership integration, store WiFi construction, industry belt Internet mode, etc. It can be said that at present, Chinese business is stepping into the era of O2O integrating online and offline.

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The "China top 100 retail list" released in 2013 by the China National Business Information Center shows that Tmall, an electric business, has achieved a sales scale of 347 billion 40 million yuan, an increase of 67.5% over the same period last year.

Statistics released by the China National Business Information Center at the Ninth China retailers conference and exhibition show that in 2013, China's top 100 retail enterprises achieved sales of 2 trillion and 771 billion 820 million yuan, up 19.8% over the same period last year, and the growth rate dropped 0.4 percentage points over the same period last year, slowing down for third years in a row.

Among the top 100 retail enterprises in 2013, over 100 billion super large retail enterprises reached 6, an increase of 1 over the previous year. They were Tmall, Suning, big business, Gome, Jingdong and Huarun. Among them, Jingdong and Hua Runwan were the first to enter 100 billion enterprises.

According to Wang Yao, vice president of the China Federation of Commerce and director of the China National Business Information Center, 2013 is the second year of the top 100 retailers. Among the top 100 retailers, there are 9 electricity suppliers, one more than last year. The sales scale reached 573 billion 270 million yuan, accounting for 20.7% of the total sales scale of the 100 enterprises, an increase of 6.2 percentage points over the previous year, and the average sales growth rate was 76.2%.